Friday, September 5, 2014

GLOSSYBOX Goes ‘Bazaar’

Global beauty subscription service, GLOSSYBOX, has joined forces with Harper’s BAZAAR for a covetable co-branded box, launching alongside the iconic magazine’s fashion-filled September issue.

This carefully edited beauty box ($21) will feature top-selling products like Benefit They’re Real! Mascara, which has become a fast favorite of beauty junkies around the globe, as well as full-size offerings from cult brand Obsessive Compulsive Cosmetics.

“Fashion worships beauty, and so does Harper's BAZAAR and in 2014, we're offering more beauty content, on every platform,” said Wendy Lauria, Associate Publisher of Marketing at Harper’s BAZAAR, who adds that the box will be sold on the magazine’s e-commerce platform, ShopBAZAAR. “Our editors always deliver the very best of what’s new and wearable in beauty, making our partnership with GLOSSYBOX a perfect fit.”

Boasting prestigious collaborations over the past year, including La Prairie and Bergdorf Goodman, GLOSSYBOX will continue exploring inventive partnerships in the luxury market into the future, according to the company’s U.S. President and Managing Director, Elian Pres-Gurwits.

“With the paradigm change in media and retail, this partnership reflects a unique vehicle for transporting editorial content into a three-dimensional customer experience,” said Pres-Gurwits. “Our vision for GLOSSYBOX is to continue innovating the way consumers discover, discuss and patronize the beauty industry.”

GLOSSYBOX For Harper’s BAZAAR is will be available for pre-order September 12, online at ShopBAZAAR!

No comments:

Post a Comment