Wednesday, October 1, 2014

Backstage At Valentino PFW SS 2015 With Guido Palau

Evoking the idea of a carefree girl being in the sun for the first time, Redken Creative Consultant Guido created a soft beach look for Valentino’s Spring/Summer 2015 show in Paris. “Valentino has a way of conjuring up what women want and this look is about this girl in the sun and in the sea, emphasizing the femininity of the classic Valentino girl. We have this very soft, wavy style and a beautiful tiara in the back of the hair with gold shells to conjure up the spirit of the summer. I used fashion waves 07 to create the waves and then used an iron to add additional movement. The wind blown 05 makes the waves look a little bit deconstructed and imperfect. This beautiful gold tiara, with the gold being the Valentino signature look, is placed in the back with the hair wrapped around the band to cover it and really emphasize the shell adornments,” Guido.

Redken Products Used: Pillow Proof Blow Dry express primer, fashion waves 07 sea salt spray, wind blown 05 dry finishing spray

How To Create The Look:
  1. Apply Pillow Proof Blow Dry express primer to damp hair, layering with fashion waves 07 sea salt spray.
  2. Create a center part and blow-dry hair with hands, twisting hair section by section to create movement.
  3. Curl hair section by section using a 1-inch curling iron.
  4. Loosen the curls with fingers and spray hair once again with fashion waves 07 sea salt spray, layering with wind blown 05 dry finishing spray to provide added texture.
  5. Apply gold headband to back of head, taking hair and wrapping around the gold headband in-between the shell adornments to hide the band. Secure with open fasteners.
Redken products can only be guaranteed authentic when purchased from a salon. To locate a Redken salon, please visit Redken.

Photo Credit: Lucas Flores Piran for Redken

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