Thursday, November 13, 2014

At Home Solution To Repair Damaged Hair

From ombre to icy blonde and pretty pastels, the latest hair color trends are without a doubt gorgeous, but will likely cause some damage to your strands. If you’ve noticed that your hair has become brittle or is starting to snap off (also known as a chemical haircut), Redken’s Extreme CAT treatment will be your new best friend.

"The pressure of looking stylish and modern can definitely take its toll on your hair. Redken’s Extreme CAT treatment is the perfect remedy for distressed, over-processed hair,” says Redken Brand Ambassador Rodney Cutler. “Think of each strand of damaged hair as a piece of Swiss cheese. The CAT Treatment will help fill those holes to restore strength and vitality while preventing future breakage."

What is it? CAT stands for Cysteic Acid Treatment.  Cysteic acid is what is created when the bonds in the hair break, leaving the hair weak. CAT gives the bonds something to hold on to, making the hair stronger.

What does it do? Extreme CAT reconstructs, reconditions and adds immediate strength to hair without adding weight. It also helps prep hair before chemical services to prevent future, so be sure to visit your nearest Redken salon where a stylist can use it as part of a professional treatment.

How do you use it? Depending on the condition of the hair, Extreme CAT can be used at home 1 - 3 times per week. After shampooing with Redken’s Extreme Hair Strengthening Shampoo, spray evenly on hair and lather. Leave on for 3- 5 minutes and rinse. Follow with Redken’s Extreme Hair Strengthening Conditioner.

Extreme with Interlock Protein Network Collection:
  • Extreme Shampoo $15
  • Extreme Conditioner $16
  • Extreme Anti-Snap $17.50
  • Extreme CAT treatment $17
  • Extreme Strength Builder $17
  • Extreme Strength Builder Plus $17

Redken products can only be guaranteed authentic when purchased from a salon. To locate a Redken salon please visit Redken online.

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