Friday, May 8, 2015

The Five Biggest Misconceptions About Hair Oils

Shu Uemura Art of Hair announced today, May 8 the introduction of their latest innovation in oil technology, the NEW Cleansing Oil Shampoo for Dry Scalp & Hair! An expansion of the brand's iconic Art of Oils, this product contains precious Neroli Essential Oil that deeply purifies and soothes the scalp and hair while providing the perfect dose of moisture. With 51% of women complaining of dry hair and 19% of dry scalp, this is a significant hair concern amongst women. By respecting the delicate balance of the scalp, smooth and shiny healthy hair is revealed. But, you may shy away from the use of hair oils due to some grand misconceptions. So, let’s break those myths.

HAIR OILS ARE HEAVY. – Unlike some oil products that sit on top of the hair, products with Camellia Oil rapidly absorb thanks to a high concentration of lipids and minerals that work to protect and hydrate the hair.

HAIR OIL WILL MAKE YOUR HAIR LOOK GREASY. – With the correct application technique and amount of product, hair will appear healthy and shiny – NOT greasy. Only a pea-sized amount of oil should be used on mid–lengths to ends, NEVER roots.

OIL SHOULDN'T BE USED ON SECOND DAY HAIR. – Oils are a great way to revive second day hair by working to smooth frizz, hydrate dry ends, banish second day dullness and refreshing shine with an added hint of fragrance.

OIL SHOULD ONLY BE APPLIED TO WET HAIR. –  In addition to being a great styling aid, oils can be applied to dry hair to add shine, time frizz and flyways, and also as a great pre-shampoo treatment for extra conditioning when applied to dry hair before washing. For extra nourishment, apply to dry hair at night from mid-lengths to ends. Leave on overnight and wash normally in the morning.

ALL HAIR OILS ARE THE SAME. –  From argan to almond to coconut and Camellia, hair oils each offer unique benefits and nutrients. Choose an oil that is easily absorbed so it doesn't weigh hair down or leave it looking greasy.

Paraben and silicone free, Shu Uemura Art of Hair Cleansing Oil Shampoo for Dry Scalp & Hair features Neroli Essential Oil to draw out impurities while respecting the delicate balance of the scalp. Shu Uemura Art of Hair Cleansing Oil Shampoo for Dry Scalp & Hair ($57) is available online at Shu Uemura and at Shu Uemura Art of Hair Consultant Salons.

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