Monday, July 13, 2015

NARS New For Fall 2015

NARS Cosmetics announced July 10 the introduction of the new NARS Audacious Mascara for Fall 2015. In conjunction with the aforementioned announcement, NARS is introducing Kohliner for Fall 2015.

Control like you’ve never seen before. The wand, exclusively designed with over 200 molded bristles and lengthening hooks, NARS’ elegant lash-catching brush evenly grips and coats lashes from roots to tips, simultaneously separating, lengthening, and amplifying with every stroke. Its tapered tip finishes off the inner and outer reaches of your imagination, while optimizing lower lashes.

On view: extreme versatility. An extraordinary balance of suppleness with staying power, this uniquely fluid first-to market formula stays soft and flexible for unprecedented buildability. Enriched with humectants and conditioners that keep lashes plush to the touch and impart a silky finish without smudging, clumping, or flaking. Long-wearing. Lightweight. Removes swiftly and easily. Audacious Mascara was used at backstage at the backstage Autumn/Winter 2015 shows of Creatures of the Wind, Rag & Bone, Rodarte, Tanya Taylor, and Tome.

  • Black Moon
  • Black

NARS Cosmetics also announced the introduction of Kohliner ($25)  – Audacious Mascara’s ($26) partner in line. Creamy and concentrated, this matte-black formula smokes out lash lines and defines waterlines with bold precision. The propel/repel design and soft, rich texture allow for an easy application that won’t skip or drag, while its unique combination of polymers help extend wear and color payoff for a long-lasting look. Kohliner was used backstage at Erdem's Autumn/Winter 2015 show.

  • Minorque
  • Black

Audacious Mascara will be available August 1 online at NARS and NARS boutiques and Kohliner will be available online at NARS and NARS boutiques on August 15 and select retail locations on September 1.

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