Thursday, August 13, 2015

CoverGirl Joins Forces with Star Wars for Limited-Edition Makeup Collection

CoverGirl announced today, August 13 a first-of-its-kind beauty collaboration with the upcoming blockbuster film, Star Wars: The Force Awakens. CoverGirl Global Creative Design Director Pat McGrath designed a series of six stunning beauty looks inspired by the film, its iconic characters and key themes, using new limited-edition cosmetics from the CoverGirl Star Wars Makeup Collection, as well as existing products.

The looks were designed to enable the hundreds of millions of female Star Wars fans to celebrate their love of the movie, transform their look, and express multiple sides of their personalities. Of the six avant-garde looks representing the Light Side and Dark Side, two are being revealed right here on TME today!

  • Droid features a luminous look that reflects the Light Side in “Star Wars: The Force Awakens.” A swatch of golden eye shadow across lids and cheekbones sets the tone, with gold lipstick and gloss punctuating the lustrous palette. Droid is rocking a new metallic lip shade – CoverGirl Star Wars Lipstick – Colorlicious in Gold #40.
  • Stormtrooper features a strong and graphic look to represent the power from the Dark Side. The eyes dominate with a black winged liner and white contrasts. Lips measure up in a deep, mysterious red. Stormtrooper’s edgy look is topped off with a new lip shade – CoverGirl Star Wars Lipstick – Colorlicious in Dark Purple #50. 

 COVERGIRL Star Wars Limited Edition Makeup Collection

10 Super Sizer by LashBlast Mascaras featuring iconic quotes from the Star Wars films - Discover 5 Light Side (waterproof) and 5 Dark Side (regular) mascaras when you shop the Star Wars Limited Edition Collection.

  • May The Force Be With You
  • Do, Or Do Not, There Is No Try
  • You’re My Only Hope
  • I Feel The Good In You
  • Luminous Beings Are We
  • I Will Finish What You Started
  • There Has Been An Awakening
  • Indeed You Are Powerful
  • You Will Meet Your Destiny
  • Immune To The Light

6 new Colorlicious Lipsticks

  • Dark Purple #50
  • Gold #40
  • Red #30
  • Lilac #20
  • Silver #10
  • Nude #70

3 Outlast Stay Brilliant Nail Glosses

  • Light
  • Nemesis
  • Red Revenge

CoverGirl’s Star Wars Makeup Collection will be available online starting September 4, and in mass-market, drug and food retailers starting in mid-September until supplies last. Experience out-of-this-world artistry for yourself; visit CoverGirl Star Wars, as looks are unveiled! You can also follow @COVERGIRL on Twitter, Instagram and the hashtag #BeautyForce for the latest. The only question left is – Light Side or Dark Side, which side are you on?

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