Friday, September 18, 2015

Hugo Boss SS2016 NYFW Recap

Redken Global Creative Director Guido added a sense of ease and sophistication to the runway for Hugo Boss’s Spring/Summer 2016 show with a simple, clean ponytail that perfectly complemented the designer’s modern, cool collection.

"Hugo Boss beauty is always very simple and clean, but there is a progression every season, so it always feels modern and updated. This season, the woman is very intelligent and sophisticated, maybe a little artsy, and there’s a little reference to the mid-90s with the minimalistic look. First I blow-dried the hair using Redken’s pillow proof blow dry express primer for heat protection and the new glow dry to give it that super smooth, shiny texture. Then I pulled the hair back into a low, sleek ponytail, keeping the hairline very clean around the face, and secured with an elastic.” – Guido


Step 1: Spray Redken pillow proof blow dry express primer all over damp hair and comb through.

Step 2: Apply 4 – 5 pumps of Redken glow dry style-enhancing blow-dry oil throughout damp hair.

Step 3: Use fingers to create a deep side part and use a fine-tooth comb to smooth the hair along the part.

Step 4: Pull hair back into a sleek, low ponytail and secure with an elastic.

Step 5: Apply an additional 2 – 3 pumps of Redken glow dry style-enhancing blow-dry oil on the top of the hair and throughout the length of the ponytail for additional instant shine.

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