Friday, February 5, 2016

NARS Cosmetics Introduces NARS For Facebook 360 Video

NARS Cosmetics announced their latest digital activation on Feb. 3 -- a collaboration Facebook 360 Video and the first 360 video produced by a beauty brand. Fans of the brand can view the immersive experience on Facebook mobile or via desktop. Known for being a leader in the digital space, NARS has partnered with Facebook Creative Shop to create the first beauty 360 Video in the form of a Spring beauty tutorial lead by NARS Lead Makeup Stylist, Janice Daoud.

As the video tutorial plays, users can turn their device or drag their finger to move around within the video and explore how to create the look at any and every angle. For this Facebook 360 Video, NARS focused filming on targeted complexion, eye, brow, cheek, and lip looks to leverage the full effect each product provides.

“Always looking to push boundaries of consumer’s engagement and be an innovator in the digital space, we are thrilled to share NARS is the first luxury beauty brand to produce a Facebook 360 Video. Through an exclusive partnership with Facebook, we have used social data points to inform our content decisions and we look forward to remain a leader in this space,” said Alessio Rossi, Global Chief Digital Officer, Shiseido Group.

About Facebook 360: A 360 video is created with a camera system that simultaneously records all 360 degrees of a scene. Viewers can pan and rotate a 360 video's perspective to watch it from different angles. These videos have a “360 video” label in the lower left-hand corner and are viewable on computer, iOS devices and Android devices.

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