Friday, March 10, 2017

MAC Cosmetics and Ulta Announce Beautiful Partnership

M∙A∙C and Ulta Beauty announce an exciting new retail partnership in the United States. Beginning in May 2017, shoppers can purchase M∙A∙C online at Ulta, and in select Ulta Beauty stores in June 2017. During the 2017 calendar year, M∙A∙C will open in more than 100 Ulta Beauty locations.

This comes as very, very excited news to M∙A∙C enthusiasts, as customers will be able to shop for a lineup of M∙A∙C’s most popular and iconic products, specially curated for Ulta Beauty, as well as makeup services to complement Ulta Beauty’s existing hair, skin and brow services.

While Team TME doesn’t know which products will be sold at Ulta, as M∙A∙C's usual product lineup of around 1,200 SKUs will have to be edited down to around half, we do know that the brand’s selection will be “deep into foundation, primer and lipstick.” Whether the scenario of never being exposed to the brand until now resonates with you or if you’re already a M∙A∙C enthusiast, this is some of the most exciting news that we’ve heard! 

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