Tuesday, July 24, 2018

Bliss Announces Partnership with PETA

Bliss announced yesterday, July 23, its partnership with PETA and making it into the Beauty Without Bunnies Cruelty-Free Program. In February of this year, Bliss underwent a total brand relaunch. The relaunch brought about new products and 100% cruelty-free, paraben-free skin and body care formulas -- which are now officially certified as cruelty-free by PETA standards.

The brand’s philosophies are that inner happiness unlocks outer beauty and recognizes that creating efficacious, yet cruelty-free products is essential to its consumer's happiness. The Beauty Without Bunnies program is a valued resource for thoughtful shoppers to identify brands backed by PETA standards, as these brands have committed to not test on animals nor sell in markets where animal testing is required by local law and regulations.

"As a brand we are passionate about how our products are made and where the ingredients come from. Vowing to be cruelty free was an indisputable choice when relaunching, as it is of the utmost importance to not only our consumers, but our company and brand values," says CEO, Meri Baregamian. "Shoppers can find comfort in the fact that Bliss formulas are 100% cruelty-free and free of other harmful ingredients without sacrificing the same high-quality and innovation that they have come to expect, know, and love from the brand."

As a part of the rebrand, Bliss is also proud to offer a collection of vegan skin and body care products as well as a new 100% cruelty-free spa menu debuting in spring 2019, guaranteed to keep your skin – and furry friends – 100% happy. Learn more about PETA's Beauty Without Bunnies by visiting PETA.

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