Wednesday, August 1, 2018

Ginuwine Partners With WHIFF to Create Signature Scents


WHIFF, an industry leader in personalized fragrance creation and perfume discovery, released today August 1, details of their exclusive partnership with Grammy Award Nominee R&B singer, Ginuwine. WHIFF will work directly with Ginuwine to create and launch his new line of signature colognes and perfumes.

During Ginuwine's history music career, he's been exposed to many entrepreneurial opportunities. "After weighing many different options to create my signature cologne, WHIFF was the perfect partner. They have everything I need from e-Commerce expertise, online marketing, and fragrance manufacturing." Ginuwine explains, "WHIFF's hands on approach and their team's dedication to expanding my personal brand is ultimately what lead to my decision."

The exact launch date of Ginuwine's fragrance has yet to be set but the target window is late summer to early fall.



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