Monday, August 13, 2018

John Varvatos and Nick Jonas Expand Partnership with New Cologne



Continuing their collaboration announced in January 2018, John Varvatos and award-winning musician and actor Nick Jonas bring forth a new fragrance for men. Launched under the JV x NJ label established by Jonas and Varvatos, the new fragrance was unveiled during an evening event in New York City on August 8th.  The event fused the best of music and fashion as attendees experienced the scent firsthand and heard directly from John and Nick about their journey to create this fragrance.

"Working with John has been such an incredible experience," said Nick Jonas. "His knowledge and passion for fragrance were eye-opening and infectious. We wanted to create something that not only spoke to us but also represents guys today who can do it all."

A creative collaboration between John Varvatos and Nick Jonas, JV x NJ is a dynamic, irresistible fragrance that captures the upbeat energy of the city as dusk settles and nightlife comes alive. A moment revealed through the eyes of one of the most iconic young musicians.


John Varvatos and Nick Jonas co-host launch party for their new fragrance collaboration JV x NJ. 
Photo Credit: Getty Images

JV x NJ is motivated by the signature style of John Varvatos' designs. The fragrance is courageous, confident, with a contemporary spirit. For a sleek urban hook, the scent opens with a clean, watery freshness that ripples through the fragrance from top to bottom. In the heart of the fragrance, aromatic notes are combined for masculine comfort and a touch of nostalgia. Rich and diffusive sandalwood notes bring contrast and anchor the fragrance with transparent warmth and addiction for an edge that is luminous.  

The signature flask bottle is painted with a custom pearlized midnight-blue lacquer to produce a classic, yet edgy finish. The gunmetal dog-tag and hex-nut cap engraved with JV x NJ adds a nod of rock-n' roll, that is an aesthetic deeply rooted within the John Varvatos brand.

Available at John Varvatos and Nordstrom now and expanding to retailers nationwide in Fall 2018, JV x NJ joins the John Varvatos Fragrance portfolio as the first collaboration scent for the global brand.


No comments:

Post a Comment