Thursday, September 6, 2018

Viktor&Rolf Announces Launch of E-Commerce Fragrance Experience


Fashion artists Viktor&Rolf announce a new e-commerce fragrance experience. A whimsical wardrobe of services and surprises launching today September 6, the new website is home to several exclusive privileges and innovative personalization services that reaffirm the brand’s avant-garde DNA.

The new Viktor&Rolf e-commerce platform is driven by the designer’s conceptual vision: to re-infuse the buying experience of luxury fragrances with enchantment and imagination. Like everything they do, this new project was designed for the future and is filled with unexpected surprises. The new site offers consumers a refreshingly interactive tailor-made experience thanks to personalized services and original content.

Drawn by their provocative and theatrical heritage, Viktor&Rolf have always given haute couture an unexpected twist with surreal contrasts and perspectives. Their imagination and conceptual glamour have become their style signature. Using these same revolutionary ideas, they have extended their spirit to the world of fragrances.

With their luxurious and hypnotizing fragrances, Viktor&Rolf have designed a world bigger than life fueled by fantasy and mystery. By twisting the familiar, giving a new edge or playing with the opposite, they have created unique, one-of-a-kind scents bursting with romance, glamour, beauty and passion.

THE ART OF PERSONALIZATION Each individual has a unique style. So why should a perfume bottle be the same for everyone? Viktor&Rolf has perfected the art of personalization with the option with a unique bottle customization service. Customers can choose their bottle color style, dress it up with exclusive accessories and engrave it to give it a final personal touch. The classic Flowerbomb bottle now comes in 4 unique color styles with 4 unique accessory options. Bloom, Nectar and Bonbon can also be customized with accessories and engraving.

THE ART OF GIFTING Viktor&Rolf are famous for their fashion shows that turned the runways into theatrical performances. They bring this same theatrical, fantasy spirit to their fragrances and the art of sharing them. Gift boxes are fashionable gifts unto themselves wrapped in the signature black ribbon. And the masters of perfection are always keep a step ahead of the game: the magic doesn’t stop there…

SECRET SERVICE The new Viktor&Rolf “Secret Service” rewards program invites VIP clients to enter a world of ultimate refinement and spectacular privileges. By showing their passion for Viktor&Rolf’s enchanted world through purchases and site interaction, they can earn points and be rewarded in gifts and perks. From the “secret members” to the “secret few”, top customers can reach four tiers and enjoy an even more whimsical world unknown to many others.

Since those who have immersed themselves in this enchanting world will never want to leave, the new website will offer original content about both the fragrances and Viktor&Rolf’s world of fashion and lifestyle so consumers can be the first to know about and experience new products. This new website marks a revolution in the e-commerce fragrance experience, a new way to buy products and dive into the unique world of Viktor&Rolf where the fragrances are a microcosm of the brand’s couture core and unique approach to fashion.



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