Showing posts with label Beauty News. Show all posts
Showing posts with label Beauty News. Show all posts

Monday, March 25, 2019

Turn Your Beauty Dream into Reality with Colour Collective



Ever wonder how a beauty brand comes up with a concept, source all those exotic ingredients and creates an item that can change the life of their consumer?  The answer is Colour Collective.

This collaboration of highly skilled experts, influencers and industry professionals -- from the beauty, business and creative worlds-- have joined forces to not only help beauty brands create a unique beauty product but get it into retail and create a successful brand. Launched in 2012, by beauty branding expert Kerry E. Yates, Colour Collective’s mission is to build and inspire authentic and effective beauty concepts and brands.



“Working with brands and creating their brand aesthetic, formulation and even their image is only part of the important job we have,” says Kerry E. Yates, creator of Colour Collective. “We take on the responsibility of helping to make a product that the consumer not only wants but actually needs; from exotic skincare serums to UV protectants for haircare, we work with every aspect of the beauty industry, helping to mold it all.”

Bringing Beauty to Life - Being at the forefront of trends in the industry and being highly knowledgeable in the beauty space is just some of what Colour Collective does, their main roles lies in something that is missing in the industry; managing and coordinating the manufacturing and marketing process.

“When we begin working with a brand, we help that brand from soup to nuts, from their ingredients, to their image to the manufacturing of the product. We understand how hard it is for a small brand to find manufacturing, we take the hard part out of creating your dream,” said Yates.

Colour Collective also offers turnkey solutions to developing innovation beauty products. From being QVC representatives for clients, as well as, US brand management to many of their overseas clients to traveling the world for store openings, Colour Collective wears many hats to make the brands they are working with a success. Colour Collective is located in Dallas, Texas and has helped develop brands large and small such as TIGI owned by Unilever, Alfa Parf, Evolis Professional, Madison Reed, Dermal Youth, Xile Beauty, Billy Jealousy, Aloxxi and many more! We can’t wait to see what Colour Collective does next!




Tuesday, October 10, 2017

Breaking News: Say Goodbye To The Easy, Breezy, Beautiful COVERGIRL


Today, October 10, one of the world’s most iconic cosmetics brands has made a shocking announcement! COVERGIRL announces the biggest reinvention in their 60-year history, redefining the brand with new a slogan, “I Am What I Make Up.” The powerful new expression aims to inspire people to embrace their unique identities and unapologetically create any version of themselves through makeup. We wouldn’t have been so shook by this, but there are few people who don’t count COVERGIRL as their first makeup brand! Oh, and who hasn’t looked in the mirror and done the whole “Easy, Breezy, Beautiful COVERGIRL” thing? Don’t lie you know that you have. ;)

COVERGIRL kicks off their brand relaunch today, with a long-form film titled, “Made in the Mirror,” that features six COVERGIRLs, most of whom were launched throughout the past month. These include, actress Issa Rae, TV personality Ayesha Curry, singer/songwriter Katy Perry, model Maye Musk, fitness trainer Massy Arias and professional motorcycle racer Shelina Moreda. All of these women have combined their professions with their love for makeup, while empowering and encouraging others to do the same.


Ukonwa Ojo, SVP COVERGIRL, Coty, said, “In leading the relaunch, we started with the insight that people no longer strive for a singular standard of beauty, but use makeup as a tool for self-expression and personal transformation. COVERGIRL has always been inclusive and is known for pushing the boundaries of what it means to be beautiful, which means we have a responsibility to elevate how we connect and communicate with people. This is bigger than a new campaign or a tagline. We hope to spark a provocative dialogue that shifts cultural assumptions about when, where, how and why people wear makeup.”

COVERGIRL’s multifaceted transformation will touch all areas of the brand, including packaging and product design; in-store experience; a new logo and tag line; and look, tone and feel across all communications, starting with “Made in the Mirror” and continuing to roll-out through the remainder of 2017 and into 2018.




Friday, March 10, 2017

MAC Cosmetics and Ulta Announce Beautiful Partnership


M∙A∙C and Ulta Beauty announce an exciting new retail partnership in the United States. Beginning in May 2017, shoppers can purchase M∙A∙C online at Ulta, and in select Ulta Beauty stores in June 2017. During the 2017 calendar year, M∙A∙C will open in more than 100 Ulta Beauty locations.

This comes as very, very excited news to M∙A∙C enthusiasts, as customers will be able to shop for a lineup of M∙A∙C’s most popular and iconic products, specially curated for Ulta Beauty, as well as makeup services to complement Ulta Beauty’s existing hair, skin and brow services.

While Team TME doesn’t know which products will be sold at Ulta, as M∙A∙C's usual product lineup of around 1,200 SKUs will have to be edited down to around half, we do know that the brand’s selection will be “deep into foundation, primer and lipstick.” Whether the scenario of never being exposed to the brand until now resonates with you or if you’re already a M∙A∙C enthusiast, this is some of the most exciting news that we’ve heard! 


Tuesday, January 24, 2017

2017 Beauty Products You Need To Try


With “New Year, New You” makeovers in full swing, we thought that we would share the beauty products that you should check out for an update in your 2017 beauty routine. And… oh yes the "Products You Need To Try" post is always a difficult one because there are just soooooo many amazing products on the market. But, read on for the ones that Team TME can’t live without! 



HAIR

Bosley Professional Strength Healthy Hair Vitality Supplements for Women ($34.95): Support hair, skin and nails from the inside with Bosley Professionals Strength Women's Healthy Hair Supplement. Women's Healthy Hair Supplement are internal supplement that supports and optimizes hair follicle function and promote healthy hair growth with multiple vitamins and Horse Tail Extract to support growth of healthy hair, skin and nails.

Phyto PHYTOLOGIST Exclusive Scalp & Hair Concentrate For Stronger, Thicker, Denser-Looking Hair ($95): Voluminous, shiny hair is here thanks to PHYTOLOGIST! This lightweight, leave-in scalp treatment is recommended for men and women that are experiencing a change in the density and thickness of their hair, whether it is genetic or due to stress, fatigue, illness, pregnancy, and seek to regain hair abundance and overall beauty. A botanic-powered, exclusive scalp and hair concentrate, PHYTOLOGIST is the first of its kind targeting the four attributes of hair thinning: 1. Density, 2. Thickness, 3. Strength, 4. Shine. The 99% natural formula contains high concentrations of powerful plant extracts (Cacao, Scutellaria Baicalensis Georgi, Indian Gentian) that invigorate the scalp, support natural anchoring of the hair and protect the follicle from external aggressors, allowing for an optimal environment for hair and scalp health for more beautiful, shinier, stronger, thicker and denser-looking hair to surface.



SKIN CARE

Tata Harper Clarifying Spot Solution ($32): Clear skin is reborn! The Clarifying Spot Solution is specially formulated to target the appearance of breakouts on the skin. This formula is both powerful and gentle, working to remove buildup and impurities on the skin’s surface without irritating or drying the skin. Problem areas are targeted with a unique blend of natural copper, zinc, and magnesium with essential oils and concentrated herbal extracts that work to mask the appearance of redness and blemishes.

Dermalogica Daily Superfoliant ($58): Wash away polluted winter skin and say hello to clean, healthy skin! The newest addition to Dermalogica’s microfoliation powder-form products and due to popular demand of the best-selling Daily Microfoliant, DailySuperfoliant draws on the brand’s innovative exfoliation legacy to deliver to consumers a highly-active, grey powder resurfacer to provide advanced microfoliation. This next-gen powder exfoliant is a beauty industry game-changer, providing a daily detox from skin-aging pollution, while leaving the skin ultra-smooth. Formulated for everyday use for skin types that require more aggressive treatment, this product shields against aging/environmental pollution known to cause brown spots, fine lines and uneven skin tones, while detoxifying and providing antioxidant protection.





BEAUTY TOOLS

Bio Ionic 10x Ultralight Speed Dryer ($330) With a patented EcoDrive motor, the Bio Ionic 10x Pro Ultralight Speed Dryer dries your hair in under 10 minutes, and lasts for up to 10 years. The ultra-lightweight design weighs less than one pound and is infused with natural volcanic mineral, which enables the tool to emit negative ions that drive tiny water molecules into your hair to keep it looking vibrant and shiny. It uses 75% less energy than conventional dryers, too.

Bio Ionic 10X Pro Styling Iron 1” ($230):  The 10X Pro Styling Iron 1” is part of the Luxe Pro Styling Collection. Natural Volcanic Rock Minerals infused into the Bio Ionic Luxe Pro Styling Collection are uniquely refined to emit negative ions that drive tiny water molecules deep into the hair. Hair becomes hydrated and conditioned on the inside, while the outer cuticle layer lies flat and smooth, trapping moisture, giving it a vibrant shine.

The Beachwaver Co. White Limited Edition BEACHWAVER S1 ($129): Want to look like a Victoria’s Secret model? Well, now at least your hair can, thanks to the tool created by celebrity hairstylist, Sarah Potempa, that was responsible for the gorgeous bombshell waves spotted at this year’s Victoria’s Secret Fashion Show. This tool offers the same high-quality professional results as the original BEACHWAVER PRO, but with several new and improved, user-friendly features. The digital temperature dial lets you select a safe temperature range from 290F - 410F based on your hair type, while the new hi/lo speed switch and arrow button provides users with better rotating control. The new home button gives you the ability to reset the clamp at the start position for easy styling, allowing you to create beautiful waves in as little as ten minutes.

Artis Brush Cleaning Starter Set ($30): We won’t even begin to tell you the amount of bacteria that lives in your brushes that you’re not cleaning, but we will tell you that Artis has you covered with a cleaning system that disinfects and keeps your brushes looking and feeling like new. This set includes the Artis Brush Cleaning Pad plus a travel size Brush Cleansing Foam. The Artis Cleaning Pad unit includes an antimicrobial microfiber cloth held in place over a rigid base; and the cloth has over a million loops per square inch, creating the perfect surface to wipe brushes clean. The Artis Brush Cleansing Foam dispenses as bubbly foam, which coats each fibre/hair. The Artis formula cleans and sanitizes without the use of alcohol, which can harm brush fibers. 

AND, if you aren't certain about how to clean your Artis brushes, we checked directly with Artis so read on -- "Spring Cleaning For Your Artis Makeup Brushes". Were you looking for a few new makeup products to try? This, too, is a super difficult endeavor. However we can't get enough of jane iredale's Mystikol Powered Eyeliners ($24) from the ji Winter 2017 Collection or LORAC's Light Source Illuminating 3 in 1 Primer ($35) from its California Dreaming Collection! 


Monday, June 20, 2016

NARS Dual-Intensity Cheek Palette and NARS Survival Kits Summer 2016


NARS Cosmetics is introducing new collections just in time for a sexy summer … the limited edition #NARSissist Dual-Intensity Cheek Palette and NARS Survival Kits, of which there are three that feature François Nars’ hand-selected essentials!



The #NARSissist Dual-Intensity Cheek Palette ($59) is an all-in-one cheek palette that boasts four new shades, including a highlights, blush, and two contouring tones in NARS’ signature Dual-Intensity formula. Shades include: Soft Tulle, Damask with Gold Sheen, Peony and Titian.



NARS Cult Survival Kit ($325) includes 11 NARS cult-classics: Pandora Duo Eyeshadow, Exhibit A and Orgasm Blush, Laguna Bronzing Powder, Schiap Lipstick, Cruella Velvet Matte Lip Pencil, Turkish Delight Lip Gloss, Via Veneto Larger Than Life Eyeliner, Black Moon Audacious Mascara, Light Reflecting Pressed Setting Powder, and Monoi Body Glow II.



NARS Survival Kit 1 ($59) includes an essential palette of rich neutral Naiad and Kalahari II Eyeshadows, Off Limits and Mata Hari Blush, a mini Party Girl Lip Gloss, and a mini Black Moon Audacious Mascara.



NARS Survival Kit 2($59) includes an essential palette of smoldering Tokyo II and Galapagos Eyeshadow, Modesty and Day Dream Blush, a mini Phantasia Lip Gloss, and mini Black Moon Audacious Mascara.

The #NARSissist Dual-Intensity Cheek Palette will launch on July 1 exclusively online at NARS and in NARS boutiques, then available August 1 at Sephora and select retail locations. The three NARS Survival Kits are Nordstrom exclusives and will be available July 1 at Nordstrom.



Friday, March 11, 2016

jane iredale New Skin is IN Spring 2016 Collection Must Have


It’s no secret to TME readers that jane iredale is one of our favorite brands, for both skincare and cosmetics. Having had the opportunity to review jane iredale’s Skin is IN Spring 2016 Collection, we are telling you that this collection is a must have for Spring into Summer! The collection is all about the No Makeup look, which we adore and the collection consists of makeup that not only highlights your most beautiful features naturally, it is make that is actually good for you skin.



jane iredale Skin is IN Spring 2016 Collection Naturally Matte Eye Shadow Kit ($58): includes five Five milky-soft, earthy shades PurePressed Eye Shadow shades sized to fit recommended application -- generous base shade, perfectly sized detail shades. Highly pigmented shadows are simple to blend, sensitivity-tested and stay put for gorgeous, crease-free, long-lasting eye color. Contained in an elegant rose gold-mirrored compact with a dual-ended applicator.

Shades-
  • Buttercream - matte, creamy neutral
  • Hush - sheer, soft pink
  • Slate Brown - matte grey brown
  • Eggplant - matte rose brown
  • Fudge - matte, deep chocolate



jane iredale Skin is IN Spring 2016 Collection GreatShape Eyebrow Kit ($35): A take-anywhere brow kit that includes a dual-ended applicator, transparent botanical brow wax and a pigmented brow powder. Water-resistant powder provides a softer, more natural appearance. Rich wax formulation leaves brows looking lustrous without any sticky residue. Adds color, depth and highlights. Covers grey in brows!  Available in Blonde and Brunette shades.



jane iredale Skin is IN Spring 2016 Collection Flawless PurePressed Blush ($27): A refreshing wash of color to define and highlight cheekbones. Free of chemical dyes and irritating ingredients making it suitable for use on cheeks, eyes and lips. Formulated with non-comedogenic minerals and antioxidants that won't clog pores.



jane iredale Skin is IN Spring 2016 Collection White Tea PureGloss Lip Gloss ($24): A luscious lip gloss that imparts a natural-looking, sheer tint of color. A new ergonomic applicator allows for precise product application. Hydrating Moringa Butter and Avocado Oil make lips feel conditioned, moisturized, quenched and nourished. Pleasantly flavored with Blackberry and Pomegranate Extracts, which are also potent antioxidants.

The jane iredale New Skin is IN Spring 2016 Collection is available online at jane iredale and select retail locations around the globe!


Monday, March 7, 2016

Lancôme Announces Collaboration With Isabella Rossellini

Marc-Antoine Coulon for Lancome


Isabella Rossellini, an inspired and inspiring woman, is joining the Maison Lancôme as a muse, to spread the brand's particular vision of femininity to the four corners of the earth announced the beauty house today, March 7. A femininity that continually reinvents itself. A lighter femininity that is free of constraints. A femininity in tune with its times.

Isabella Rossellini and Lancôme are therefore renewing the thread of the wonderful story that began in 1983 when she became the very first face of Lancôme, proclaiming the brand's values loud and clear in her own unique, incomparably modern way. For fourteen years, she was one of the most beautiful embodiments of the Lancôme woman.

Today more than ever, at 63 years of age, Isabella Rossellini is for Lancôme a keenly intelligent, accomplished woman, who at every stage of her life has made time her best ally, and happiness and well-being her greatest strengths. "Beyond Lancôme's values, which she represents so magnificently and quintessentially, Isabella embodies the idea of an accomplished beauty that is synonymous with well-being. She also maintains a very positive, serene attitude to age, which she experiences as liberating and self-affirming," declares Françoise Lehmann, General Manager of Lancôme.

Isabella Rossellini will therefore be a spokesmodel for Lancôme on a regular basis, sharing the secret of her happiness and her opinion on how to accomplish genuine beauty. Her words will be relayed in the press, online and at special events. "I am overwhelmed with emotion to come back to Lancôme. Our collaboration meant so much to me in my life. Continuing it fills me with immense joy and great expectations. I am also well aware that this decision goes well beyond me: it's a strong indication of Lancôme's inclusiveness and celebration of all women," confides Isabella Rossellini.

The daughter of two icons of the silver screen (the Italian director Roberto Rossellini and the Swedish actress Ingrid Bergman), Isabella Rossellini is herself an iconic figure in cinema, a woman of culture and a free spirit. She has continually reinvented herself throughout her acting career. With cult roles and an impressive filmography, Isabella Rossellini is an eclectic, independent artist who has worked with major directors (David Lynch, Joel Schumacher, Guy Maddin). Recently, she has been seen in Enemy by Denis Villeneuve and Joy by David O. Russell, and on stage to mark the centenary of her mother's birth.


Friday, March 4, 2016

NARS Spring 2016 Collections


NARS introduces two new collections for March 2016 -- Hot Sand Collection and Tahiti Bronze Collection.  The limited edition Hot Sand Collection inspired by the cult-favorite Illuminator. Highlight eyes, lips and cheeks with the deceptively sheer, decidedly luminous peach champagne shade in new Lip Gloss, Illuminating Multiple and Blush and Bronzer Duos. Heighten the glow and the experience – apply the bronzer duos with the new limited edition Hanamachi Kabuki Brush. Shine on.


  • Hot Sand Illuminator Multiple ($39) Peach Champagne
  • Hot Sand Orgasm Blush Duo ($42)
  • Hot Sand Laguna Blush Bronzer Duo ($42)
  • Hot Sand Lip Gloss ($26)
  • Hanamachi Kabuki Brush ($42)



Building on François Nars’ love his island Motu Tane, Tahiti Bronze Collection debuts an escape for the senses with a collection that combines new launches with Cult Classics for the face and body. This five-piece collection is clad with Cult Classics Monoï Body Glow and Monoï Body Glow II, and newly added Liquid Laguna Bronzer, Laguna Tiara Bronzer, and Monoï Scented Candle.

  • Monoï Body Glow ($59)
  • Monoï Body Glow II ($59)
  • Liquid Laguna Bronzer ($30)
  • Laguna Tiara Bronzer ($30)
  • Monoï Scented Candle ($50)

NARS Hot Sand Collection is available on March 1, 2016 and NARS Tahiti Bronze Collection is available on March 15, 2016 online at NARS and NARS boutiques.



Thursday, February 25, 2016

Artis To Launch Another On Trend Set


It’s no surprise that WWD is calling bold gold pieces the jewelry trend for 2016. We’ve actually been missing wearing our yellow gold and are ready to bling it out. Staying on trend, as usual, is Artis with its newest collection … Artis Elite Gold Edition. Launching March 15, these are spectacular pieces that perfectly sync style, elegance and function.




Since it’s inception, Artis has attracted makeup lovers who realize they can now own makeup brushes that reflect their lifestyle aesthetics. Up until Artis, the only choice of a makeup brush was one with a black wooden cylindrical handle, with a tuft of animal fur stuck on the end. And all brands of conventional makeup brushes looked essentially identical. Artis changed all that, and continues to innovate and celebrate the new Golden Age of makeup application.




The Elite Gold Limited Editions are adorned with 24k Gold plating, which reflects and enriches every environment in which it is displayed. Artis continues to celebrate the launch of the newest size brush, the Oval 7 ($75), with a limited edition 24K Gold plated version. This remarkably beautiful brush further illustrates the Artis message, that a makeup brush should be a beautiful work of art, while also delivering superior functionality. The brand will also launch the Elite Gold 10 Brush Set ($495).

Both Artis Elite Gold offerings launch March 15, 2016 and are available at select Artis Elite Retailers, while supplies last.


Thursday, February 11, 2016

The Sweetest VDAY Collab to EVER Come to NYC … LAUREN+VANESSA and Anna Sheffield


February is the month of LOVE, and what better way to celebrate than with a GLAM collaboration. On Wednesday, Feb. 10, beauty dynamic duo LAUREN+VANESSA partnered with famed jewelry designer, Anna Sheffield to host a fab Valentine’s Day party in New York City! At this special event, LAUREN+VANESSA and Anna Sheffield also debuted another collaboration … the most gorgeous lipstick shade … so you can be GLAM and Gorgeous for VDAY (and beyond)!

LAUREN+VANESSA introduce Bordeaux ($24), a sultry shade of red, perfect for anyone’s pucker, especially that special someone.  This creamy lipstick is soft and hydrating, combining Avocado and Jojoba Oils that moisturize and refresh. The rich pigment glides on, leaving lips smooth with a velvety finish for full coverage and shine.

“For the Femme Fatale Look this Valentine’s Day, style your hair with a deep side part or tousled waves, a fierce cat eye and strong brow. Finish with the LAUREN+VANESSA lipstick in Bordeaux” -LAUREN AND VANESSA



About LAUREN+VANESSA:

Located in downtown Manhattan, LAUREN+VANESSA provide personalized luxury hair and makeup services, satisfying your most glamorous aspirations. Masters of unique techniques and top quality products, LAUREN+VANESSA make a new person out of each client, transforming their inner beauty to outward radiance. They’re passionate about enhancing your natural beauty and inherent grace. “Think timeless, Look beautiful, Feel confident”-L+V


Thursday, February 4, 2016

Kiko Milano New ‘Best Friends Forever’ Limited Edition Collection


Kiko Milano has launched ‘Best Friends Forever,’ a collection to fall in love with, dedicated to all the best friends out there, and to the strong bond that exists between them. True friendship is synonymous with harmony, sharing, trust and a carefree spirit, generating a unique feeling of togetherness.


These products celebrate friends’ love for one other, both in the packaging and in the colors selected. The result is make-up that is natural, yet effective. The carefree spirit of BFF is reflected in the wearer's complexion, which is left smooth and even. The collection's Love Elixir Face Powder ($16) contains a powder brush and a 2-in1 bronzer and blush. The Eyes of Love Mascara and Kajal Kit ($11) has a heart-shaped mascara applicator that grabs lashes from their roots to create a panoramic effect, while the smooth-gliding kajal pencil defines eyes in one even stroke. True Love Nail Lacquer ($5 - Available in 3 shades) with a three-dimensional feel providing a matte finish and containing fine microbeads that add a hint of light to the nails. Does not require a topcoat. Seduction guaranteed.


  • Endless Love Lipstick ($7) The soft, luxurious texture accentuates lips, making them truly irresistible. Available in 6 shades: Candy Red, Dinky Magenta, Cute Cherry, Romance Cyclamen, Soft Marsala, Passion Plum
  • Endless Love Lip Pencil ($5) Long-hold lip pencil providing intense color. The shades of this ultra-pigmented, no transfer pencil match those of the collection's lipsticks. The formula offers the perfect balance between. Available in 6 shades: Candy Red, Dinky Magenta, Cute Cherry, Romance Cyclamen, Soft Marsala, Passion Plum
  • Love Kiss Lip Balm ($6) - Moisturizing, strawberry-scented lip balm, available in a romantic heart-shaped box contained in a velvet bag featuring the colors of the collection.
  • Heart To Heart Eau De Parum Set ($16). Sweet Love is a lively fragrance that is perfect for the daytime, while Deep Love is a sensually bewitching scent, ideal for the evening. 
  • BFF POCHETTE ($10) Practical pochette with a magnetic clasp, in a color that reflects the collection theme. Ideal to keep your best-loved products always to hand.

The Limited Edition ‘Best Friends Forever’ Collection is available in all Kiko Milano stores and online Kiko Milano.


Thursday, January 21, 2016

The Newest Face of COVERGIRL Is …


Today, Jan. 21, COVERGIRL, the brand known for rocking your unique kind of beautiful, has announced Zendaya as the fresh new face. Known for redefining standards of what it means to be authentic and “do you” in a too-perfectly curated social media world, Zendaya stands for individuality and the unique definitions of beauty that go along with it. Zendaya broke the news first on her Instagram page and featured behind the scenes footage from her first ever COVERGIRL shoot, and another image was then shared on COVERGIRL’s Instagram page.

“I am so honored to join the company of a roster as celebrated and diverse as COVERGIRLs” says Zendaya.  “I can’t wait to share some of my own beauty tips with fans, and work alongside COVERGIRL to continue empowering girls and women to celebrate their individuality.” – Zendaya

Evident in her versatile style, Zendaya isn’t afraid to color outside the lines, whether she’s working on her latest musical collaboration, trying a new beauty look on the red carpet, or speaking her mind through the inspiring words she shares with her fans. Her ability to distinctly stand out is a key reason that so many girls and women look up to her, not only as a beauty icon, but also as a role model. Zendaya is redefining goals for this generation and showing the world what it means to be a girl boss - smart, in control and unapologetically herself.

“Watching Zendaya’s work and authentic conversation with fans in social media was truly inspiring to us at COVERGIRL,” says Esi Eggleston Bracey, Executive Vice President, Global Color Cosmetics, P&G.  “She is not afraid to stand up for what she believes, and makes no apologies for who she is – we love her energy, confidence, and willingness to experiment and express herself with makeup. I know that together, we will do big things and help evolve the perception of beauty today.”

In true form, Zendaya came to COVERGIRL with a plan –she wants to empower girls and women alike to embrace their uniqueness, whether that means trying the latest out-there beauty trends, or being outspoken about the things that matter to you. The catch: it’s not about imitating her; it’s about owning your personal swag and defining what that means to you.

Zendaya’s first ad will launch live during the 58th Annual GRAMMY Awards airing on CBS on Monday, February 15, featuring a new line up of COVERGIRL products – Plumpify Mascara by blastPRO, truNAKED shadow palette and liners and Colorlicious Oh Sugar Lip Balm.  Then, coming summer 2016, Zendaya will be the face of COVERGIRL’s cornerstone collection – the iconic line of Clean products – plus a new mascara. 



Friday, January 8, 2016

2016 Beauty Products You Need To Try



With “New Year, New You” makeovers in full swing, we thought that we would share the beauty products that you should check out for an update in your 2016 beauty routine. These products offer a simply avenue to update your look and the best part … most are very affordable!


HAIR

Get the hair trend everyone is talking about HAIR ICICLES. Easily achieve this look with a simple clip with RPZL Hair Icicles extensions ($25 each)!

Upgrade your hair color in the shower with this great color system by TouchBack! Best $19.95 you’ll spend this year! Available at CVS.
         
Incorporate a multi-tasker to your hair routine with JohnFrieda Tools! JFHA6 Salon Shape Hot Air Brush ($39.99) lets you dry and style your hair in just one step with this newly redesigned hot air brush that delivers professional quality results.



BEAUTY

Upgrade your brow gel! Westmore Beauty Brow Gel ($25) applies hair-like fibers that latch onto brows, filling in sparse areas and covering grays. Transfer-proof, water-proof, and budge-proof, the ultra-long wearing Permafix formula is the first of its kind, locking in natural color for flawlessly groomed brows that will last for days.

Keep your lips deliciously smooth with these 6 tropically flavored lip balms by Sun BumSun Bum SPF 30 Lip Balm ($4 each)



TREATMENTS

Experiment with BROW EXTENSIONS ($350)! Umbreen Sheikh, CEO and Founder of Wink Brow Bar recommends using eyebrow extensions to update your look or to simply stay atop trending brow shapes.

“When trying brow extensions for the first time you can expect full, lush and shaped brows, but most importantly, natural results that are customized to your facial and brow shape. At Wink, we pride ourselves with being able to adjust the treatments per person, as no one should have copy/paste brows!” –Umbreen Sheikh, CEO and Founder of Wink Brow Bar

Nothing says “starting fresh” more than microdermabrasion. It restores a youthful appearance at any age by repairing damage at the skin’s surface. Instead of scheduling a session with your dermatologist, treat your skin at home with DDF Micro Derma Crystals ($50).




Tuesday, October 13, 2015

L’Oreal Sells Em Back To Michelle Phan


Michelle Phan has parted ways with L’Oréal, buying back her own beauty line from the company. Em Cosmetics has been sold to Ipsy – a company co-founded by Phan herself. Phan first partnered with L’Oreal as the first official video makeup artist for Lancôme and launched her cosmetics range in 2013. At the launch, Phan referred to Em Michelle Phan as “a dream come true”.

At its launch, Em was expected to be a huge success, due in large part to Phan’s 8 million YouTube followers. WWD reported that the reason for the sale was because L’Oreal felt the range was too expensive for the star’s young following with an average price of $24 per item.


Last month, it was reported that Ipsy had secured $100m in funding. The company currently offers a beauty subscription services – GlamBags – with 1.5 million members. A representative from Ipsy commented on its purchase of Em Michelle Phan: "Ipsy has a great relationship with both L’Oréal and Michelle. We are happy we can support Michelle’s desire to bring em back to her community and look forward to keeping you updated with brand developments in the future."


Wednesday, August 26, 2015

Tarte Cosmetics Partners With ShadeScout


FaceCake Marketing Technologies, Inc., pioneer in augmented reality with its award-winning shopping platform for retail, announced on August 25 its partnership with tarte cosmetics. ShadeScout, FaceCake's cosmetics color search app, now features an expansive collection of makeup by tarte, a leader in healthy and cruelty-free cosmetics. This partnership means that consumers will be able to "scout" or search for, virtually try on, and purchase tarte products when using the mobile app.

Launched this spring utilizing FaceCake's visual search technology, ShadeScout is a game-changing mobile app that allows consumers to find, try, share, and buy products based on colors that inspire them in real life. The unique color search component combined with FaceCake's signature Virtual Try-On technology, social media share features and built-in purchasing, create a mobile solution that allows consumers to easily locate and discover cosmetics from over 40 of their favorite brands, turning beauty-lovers' smartphones and tablets into on-the-go virtual makeup counters.

Check Out How ShadeScout Works:




tarte cosmetics is a leader in eco-chic beauty, offering cosmetics infused with ingredients that pamper the skin and are naturally-derived. As a Featured Partner, all of their best-selling eyeshadow palettes, blushes, foundations, lipsticks and lip-glosses colors will now be accessible in the ShadeScout app. Expect to see suggested looks and "scouts" from tarte for even more cosmetics inspiration. Wanna download the ShadeScout app? Visit iTunes or GooglePlay!


Thursday, April 2, 2015

L’Occitane To Give Away 5,000 Collector Sets



We received this insider news yesterday, and being that it was April Fool’s Day we though it was a joke! But, alas it is not! Beginning tomorrow, April 3 L’Occitane will give away 5,000 L’Occitane Collector’s Edition Tins.

The exclusive L’Occitane Collector’s Tins are filled with L’Occitane’s cult favorite Shea Butter Hand Cream. Perfect for the warmer weather that can leave your hands just as dry as wintertime. If you want to get in on the freebies, it’s easy. All you have to do is follow the prompts at LOVELOCCITANE, which will ask you to do the following:

1) LIKE L’Occitane on your favorite social network

2) Share with your friends

3) Enter your email address

Soon after you will receive an email to your inbox including a unique code that can be used to redeem your complimentary duo! Simply print out and bring with you to your local L’Occitane boutique by April 12th!  P.S. if you can’t make it in by the 12th not to worry! L’Occitane will be selling the set after the promotional period for just $3.


Tuesday, February 24, 2015

Black Opal Celebrates New Definitions of Beauty



Global beauty brand, Black Opal introduced a new multimedia campaign on Feb. 19 called “I Define My Beauty.” The new campaign is aimed at empowering, engaging and inspiring women of all complexions to express their individuality and embrace their unique look and defy stereotypes of beauty.

According to the U.S. Census Bureau, Americans who are made up of two or more races increased 32 percent between 2000 and 2010 at a minimum and only continues to rise. Multicultural beauty is now more than a “diversity” catchall; it's an evolution that addresses the multidimensional and multilayered needs of women whose ethnicities and cultures are mixing together, making up today's blended beauty.

According to Black Opal Artistic Director, Merrell Hollis, “’I Define My Beauty’ is about rejecting the stereotypes and myths that other people put on you. It's a movement to educate women of all complexions, ethnicities and ages to take chances and feel confident—whether they go for subtle mauve or saturated fuchsia, the choice is yours not someone else’s."


“I Define My Beauty” kicks off with a video featuring Celebrity Make-up Artist & Black Opal Artistic Director Merrell Hollis and other beauty professionals in New York City discussing their own definitions of beauty. The makeup pros tackle myths and stereotypes and discuss how their clients choose self-expression and creativity to make their own personal style statement, instead of relying on old-fashioned notions of beauty do's and don'ts. 

Throughout the “I Define My Beauty” campaign, Black Opal will be encouraging women to join in the conversation via social media by following the conversation on Twitter and Instagram @blackopalbeauty and participate by sharing their I Define My Beauty stories using the hashtag #IDefineMyBeauty.

The “I Define My Beauty” movement embraces the new blended beauty landscape and Black Opal's vast, luxurious collection of pigment-rich, skin enhancing, stay true shades at an affordable price. Black Opal embraces the new face of beauty for today's modern woman. 

Black Opal understands color is more than just a matter of black and white. The campaign underlines Black Opal's mission to not only celebrate the cultural heritage of every woman but to emphasize the brand's long-standing focus and commitment to multicultural beauty in all its nuanced shades and tones.