Redken Paris Fashion Week Recap

Show: Valentino Fall/Winter 2015 - To continue the story of the feminine, romantic Valentino woman, Redken Global Creative Director Guido created a soft style adorned with the daintiest of braids for the Valentino’s Fall/Winter 2015 runway show.

“The Valentino woman always exudes this classic, feminine, romantic beauty, which is what the hair is all about this season. It’s down with natural, loose waves so it’s very easy feeling. I took two small pieces of hair from underneath the head on each side of the face and pulled them back into two little braids using Redken’s Braid Aid 03 to add grip and texture to hold the braids in place because they’re tiny, teeny braids. Then, I just pulled out one strand over the face to add something a little more interesting to the eye, but overall it’s a very classic look with the hair down and behind the ears.” -Guido

Redken Products Used: pillow proof blow dry express primer, satinwear 02 prepping blow-dry lotion, braid aid 03 braid defining lotion, pillow proof blow dry two-day extender

Valentino - Create The Look:

1. Spray Redken Pillow Proof Blow Dry express primer all over damp hair and comb through
2. Apply a nickel-size amount of Redken Satinwear 02 prepping blow-dry lotion to damp hair, working into the hair from roots to ends
3. Blow dry hair using a small, round, natural bristle brush
4. Curl random pieces of hair using a 1-inch curling iron to add texture
5. Take two tiny pieces of hair from each side of the head, apply a pea-size amount of Redken Braid Aid 03 braid defining lotion to strands from roots to ends, and braid each piece
6. Pull the two small braids back toward the middle of the head and braid together to create one tiny braid down the back of the hair
7. Finish by misting Redken Pillow Proof Blow Dry express primer all over hair for added grip and texture
8. Pull out a small strand of hair to cover the face slightly

Show: Hermès Fall/Winter 2015

Redken Global Creative Director Guido created an understated, elegant updo to enhance the richness and luxury on the runway at Hermès’ Fall/Winter 2015 runway show in Paris.

“The Hermès woman is always very luxurious and rich. She has this timeless, classic elegance that’s sort of reinvented or modernized each season. For this show, I created an easy, but very chic and sophisticated French twist that a real woman could wear.” -Guido

Redken Products Used: pillow proof blow dry express primer, satinwear 02 prepping blow-dry lotion, move ability 05 light weight defining cream-paste, Diamond Oil High Shine Airy Mist

Hermès Create The Look:

1. Spray Redken Pillow Proof Blow Dry express primer all over damp hair and comb through
2. Apply a nickel-size amount of Redken Satinwear 02 prepping blow-dry lotion to damp hair, working into the hair from roots to ends
3. Section by section, blow dry hair using a large, round, natural bristle brush, and pin curl each section of hair after drying
4. Take out the pin curls once they have cooled and brush back, away from the face with a flat brush so there is not a part
5. Emulsify a quarter-size amount of Redken Move Ability 05 lightweight defining cream-paste in hands and rake through the hair to add shine and toughness
6. Gather hair into a French twist and secure with U-pins
7. Finish by misting Diamond Oil High Shine Airy Mist all over hair for added shine

Show: Sacai Fall/Winter 2015

Redken Global Creative Director Guido sculpted a sleek hairstyle to accompany the structured silhouettes seen on the runway at Sacai’s Fall/Winter 2015 show.

“I created a very futuristic, sculptural look for Sacai this season, which we’re seeing quite a lot of this season with the different ponytails and updos that have very defined shapes or silhouettes.” -Guido

Redken Products Used: pillow proof blow dry express primer, short sculpt 19 touchable texturizing gel, forceful 23 super strength hairspray

Sacai Create The Look:

1. Spray Redken Pillow Proof Blow Dry express primer all over damp hair and comb through
2. Blow dry hair straight back using a flat brush
3. Apply a nickel-size amount of Redken Short Sculpt 19 touchable texturizing gel to dry hair only on the crown, and then comb straight back (do not part the hair)
4. Gather into a low ponytail and tie with an elastic
5. Take a small section of hair from the ponytail, wrap it around the elastic and secure with a U-shaped pin to conceal it
6. Finish by misting Redken Forceful 23 super strength hairspray to hold the style and add natural shine

Show: Akris Fall/Winter 2015

To play up the stony gray palette seen on the runway at Akris’s Fall/Winter 2015 show, Redken Global Creative Director Guido custom-cut wigs into a choppy bowl shape and colored each a beautiful shade of gray using Redken’s Shades EQ.

“The look at Akris this season is very Zen and cool, but still very luxurious and a little bit edgy. I custom cut these choppy, kind of punk-y wigs for each girl and then dyed them a few different shades of gray, so you have this very cool palette of grays on the runway. It’s a bit surfer-inspired, but still very modern with the different grays and textures.” -Guido 

Redken Products Used: hardwear 16 super strong sculpting gel, control addict 28 high control hairspray, fashion work 12 versatile working spray, Blonde Idol Custom-Tone Conditioner in Violet

Akris Create The Look:

1. Apply Redken Hardwear 16 super strong sculpting gel to dry hair from root to ends and comb through until hair is completely saturated
2. Divide hair into two sections (top and bottom) in the back
3. Clip the bottom section down and out of the way
4. Using a finishing brush, start to brush the top section flat against the head, following the round of the head in one direction
5. Repeat with each section, making sure it’s very clean and neat-looking when finished
6. Blow dry hair until completely dry
7. Apply Redken Control Addict 28 high hold hairspray to smooth any fly-aways
8. Place wig on head
9. Cut the wig into a choppy bowl-shape with short bangs
10. Spray Redken Fashion Work 12 versatile working spray all over the hair to enhance texture
11. To maintain the cool gray tones, use Redken Blonde Idol Custom-Tone Conditioner in violet as needed

Show: Celine Fall/Winter 2015

“The look at Celine this season is very simple and natural. I’m really letting each girl’s individual personality shine through by just enhancing the natural textures and movement in the hair. I cut shorter bangs on a few of the girls, which feels a bit more punk-y and eccentric with a slight ‘50’s feeling. I washed the hair with Redken’s Frizz Dismiss Sulfate-Free Shampoo and Conditioner, let it dry naturally, and then used the Frizz Dismiss FPF 10 Fly-Away Fix finishing sheets to get rid of those little fly-aways. The final look is not over-product-y, which makes it feel super rich and luxurious.” - Guido

Redken Products Used: Frizz Dismiss Sulfate-Free Shampoo, Frizz Dismiss Conditioner, Frizz Dismiss FPF 10 Fly-Away Fix finishing sheets

Celine Create The Look:

1. Start with clean hair by washing with Redken’s new Frizz Dismiss Sulfate-Free Shampoo and Conditioner
2. Twist hair into a chignon, secure with a U-shaped pin, and let air dry completely
3. Take hair out of the chignon and comb through with fingers to enhance the natural texture and movement
4. Smooth Redken Frizz Dismiss FPF 10 Fly-Away Fix finishing sheets all over hair to get rid of fly-aways

Show: Balenciaga Fall/Winter 2015

To modernize a classic look, Redken Global Creative Director Guido sculpted a chic, shiny chignon for Balenciaga’s Fall/Winter 2015 runway show in Paris.

“At Balenciaga, I created this very chic, sculpted chignon on the top of the crown that really accentuates the long neck and gives you a beautiful, elegant silhouette. It’s kind of futuristic feeling in the way it’s molded to the head, but it’s still very polished and stylized, which makes the style look very new to the eye again. Though the shape is based on something classic, the shiny, lacquer-like finish gives it a new, modern feeling.”  Guido

Redken Products Used: pillow proof blow dry express primer, guts 10 volumizing spray-foam mousse, forceful 23 super strength hairspray, Diamond Oil High Shine Airy Mist

Balenciaga Create The Look:

1. Spray Redken Pillow Proof Blow Dry express primer all over damp hair and comb through
2. Apply a quarter-size amount of Redken Guts 10 volumizing spray-foam mousse to damp hair, working into the hair from roots to ends
3. Blow dry hair straight using a flat brush
4. Gather hair into a high ponytail, leaving two small pieces out on each side, and secure with an elastic at the crown of the head
5. Twist ponytail into a wide, flat chignon that’s molded to the head, and secure with U-shaped pins
6. Thoroughly spray Redken Forceful 23 super strength hairspray and Diamond Oil High Shine Airy Mist for a lacquer-like finish
7. Flatiron the two small pieces of hair on each side of the head to create the illusion of sideburns

Show: Christian Dior Fall/Winter 2015

To complement Christian Dior’s Fall/Winter 2015 Collection, Redken Global Creative Director Guido created a sophisticated, sci-fi-inspired side ponytail for the runway show in Paris.

“I created this very long, asymmetrical side ponytail at Christian Dior this season, but it’s not your standard, fun, side pony. There’s something sinister and almost strange about it. It’s sophisticated, but very sci-fi and has somewhat of a child-like quality.” -Guido

Redken Products Used: Extreme Length Primer, Extreme Length Sealer, pillow proof blow dry express primer, satinwear 02 prepping blow-dry lotion, fashion work 12 versatile working spray

Christian Dior Create the Look:

1. After shampooing, apply a nickel-size amount of Redken Extreme Length Primer to wet hair and rinse out
2. Brush Redken Extreme Length Sealer on damp hair from mid-lengths to ends
3. Spray Redken Pillow Proof Blow Dry express primer all over damp hair
4. Apply a nickel-size amount of Redken Satinwear 02 prepping blow-dry lotion to damp hair, working into the hair from roots to ends
5. Use a comb to create a deep side part and blow dry smooth using a round brush
6. Gather hair into a low side ponytail, ensuring the sides are super smooth, and secure with an elastic
7. Take a small section of hair from the ponytail and wrap it around the elastic to hide it
8. Spray Redken Fashion Work 12 versatile working spray all over to get a smooth, clean finish

Show: Loewe Fall/Winter 2015

“The look at Loewe this season is inspired by David Bowie – it’s very masculine and a little 1920s, but also has a science fiction and futuristic feeling. I used Redken’s new Short Sculpt 19 to create the very defined head shape, and then combed the hair back into a low ponytail. Then, I finished the look with Redken’s Forceful 23 hairspray to get that very shiny, hard feeling to the finished look.” -Guido

Redken Products Used: pillow proof blow dry express primer, short sculpt 19 touchable texturizing gel, forceful 23 super strength hairspray, control addict 28 high control hairspray

Loewe Create The Look:

1. Spray Redken Pillow Proof Blow Dry express primer all over damp hair and comb through
2. Apply a nickel-size amount of Redken Short Sculpt 19 touchable texturizing gel to damp hair, and then comb through and create a clean side part
3. Blow dry hair using a round brush to create volume at the front
4. Thoroughly spray Redken Forceful 23 super strength hairspray all over and comb back into a low ponytail, securing with an elastic at the base of the head
5. Take a small section of hair from the ponytail and wrap it around the elastic to conceal it
6. Finish by misting Redken Control Addict 28 high control hairspray to hold the style and create an enamel-like effect

Redken products can only be guaranteed authentic when purchased from a salon. To locate a Redken salon, please visit Redken online. Photo Credit: Lucas Flores Piran!

PFW SS 2015 Redken Roundup: Celine, Christian Dior, Lanvin, Loewe, Maison Martin Margiela

From the refined style of Celine to the modern style of Dior and everything in between, Redken International Creative Consultant GuidoPaulo gives us the inspiration and complete “Get The Look” for Paris Fashion Week! 

Show: Celine Spring/Summer 2015

Redken Creative Consultant Guido created a classic, refined style that captured the essence of the sophisticated Celine woman for their Spring/Summer 2015 show in Paris. “The Celine look is super chic and super rich. Again, it is that beautiful easy texture we have been seeing throughout the whole fashion season. We put the hair up halfway and added these elegant gold barrettes that Celine has made that look just like a beautiful circle in the hair. It’s amazing how that one simple hair accessory can elevate this simple hairstyle into something super rich and modern. By adding Pillow Proof Blow Dry Two Day Extender and wind blown 05 dry finishing spray, the hair has this textured look that is super easy but very luxe.” Guido

Redken Products Used: Extreme Hair Strengthening Shampoo, Extreme Hair Strengthening Conditioner, Pillow Proof Blow Dry express primer, Pillow Proof Blow Dry Two Day Extender, wind blown 05 dry finishing spray

How To Create The Look:

1. Wash hair using Extreme Hair Strengthening Shampoo and Conditioner.
2. Thoroughly mist Pillow Proof Blow Dry express primer all over damp hair. If working with straight hair, let air-dry. If wavy or curly, blow-dry hair using a round brush.
3. Gather top half of hair and apply a light mist of Pillow Proof Blow Dry Two Day Extender, layered with wind blown 05 dry finishing spray for light texture.
4. Secure with barrette.

Show: Christian Dior Spring/Summer 2015

Creating the perfect combination of modern and natural, Guido let the hair make its own simple, fresh statement at Christian Dior’s Spring/Summer 2015 show in Paris. “Dior’s look is modern and very sophisticated in its non-reference to anything else but to now. I think that’s the great thing about natural hair, it doesn’t reference a specific period of time. It really, truly is a modern look. When the clothes are this beautiful, they see the natural hair and that's enough. For a modern designer like Raf, he imagines this girl of today and doesn’t reference any other era. To enhance this overall attitude, I used Diamond Oil High Shine Shampoo and Conditioner and let the hair air-dry. The center part and hair tucked behind the ears is a look that still feels luxurious but is something that real woman can identify with.” Guido

Redken Products Used: Diamond Oil High Shine Shampoo (available in November in salons), Diamond Oil High Shine Conditioner (available in November in salons)

How To Create The Look:

1. Wash hair with Diamond Oil High Shine Shampoo and Conditioner and let air-dry.
2. Create a natural center part using fingers.
3. Tuck hair behind ears.

Show: Lanvin Spring/Summer 2015

For Lanvin’s Spring/Summer 2015 show in Paris, Guido created a classic knot accompanied by an elegant gold hair accessory to complement the range of both young and mature models, emphasizing Lanvin’s ability to adapt to all types of beauty. “I did very simple hair here with mess around 10 disrupting cream-paste and using my fingers to rake the hair back and put it in a classic knot. I applied a gold hair accessory underneath the knot to add a little bit of sheath and glamour. I used forceful 23 super strength finishing spray to build some shine and accentuate my raked hair, creating a very classic look. The show features a wide mix of girls – some feminine and some mature, which proves just how conducive Lanvin is to different kinds of beauty.” Guido

Redken Products Used: mess around 10 disrupting cream-paste, wind blown 05 dry finishing spray, forceful 23 super strength finishing spray

How To Create The Look:

1. Start with dry hair, and blow-dry hair straight back.
2. Emulsify a nickel-size amount of mess around 10 disrupting cream-paste into hands and run through dry hair. Comb hair straight back using fingers.
3. Gather hair into a ponytail a few inches above the nape of neck in the center of head. Secure with elastic.
4. Generously spray wind blown 05 dry finishing spray all over ponytail to create airy texture.
5. Twist hair into a knot and secure with open fasteners.
6. Finish with forceful 23 super strength finishing spray all over head. Apply gold comb underneath the knot for added elegant touch.

Show: Loewe Spring/Summer 2015

At Loewe’s Spring/Summer 2015 show in Paris, Guido created a very natural style, which has been a prominent look throughout many, shows this season. “This look is a very natural one, with an off-center side part and this texture that we have been seeing a lot during this Fashion Week season. It almost feels like the new blow-out but its super-rich looking and highlights this extremely healthy, luxurious hair. I washed the hair with the new Diamond Oil High Shine Shampoo and Conditioner for added shine and let it dry naturally, and then ran the hairdryer through the hairline to make sure it looks really beautiful. Then just tuck the hair behind the ears and go.” Guido

Redken Products Used: Diamond Oil High Shine Shampoo, Diamond Oil High Shine Conditioner, wind blown 05 dry finishing spray

How To Create The Look:

1. Wash hair with Diamond Oil High Shine Shampoo and Conditioner and let air dry.
2. Create a slightly off-center messy part using fingers.
3. Spray lightly with wind blown 05 dry finishing spray for added texture. Tuck hair behind ears. 

Show: Maison Martin Margiela Spring/Summer 2015

Guido replicated a "caught in the rain" look at Maison Martin Margiela’s Spring/Summer 2015 show in Paris to complement the unexpected feminine twists within the collection. “The hair here is a wet, just got out of the shower look so we are leaving in the hair Redken’s Extreme Anti-Snap leave-in treatment. We dampened the dry hair with water using a spray bottle to add a look of controlled wetness and combed the hair back. Just before going on the runway, we spritzed the hairline with the Extreme Anti-snap so it feels like it is sticking to neck, creating a very sensual and womanly look.” Guido

Redken Products Used: Extreme Anti-Snap leave-in treatment, shine flash 02 glistening mist

How To Create The Look:

1. Using a spray bottle filled with water, mist dry hair until slightly damp.
2. Comb hair straight back with a wide tooth comb.
3. Apply a generous amount of Extreme Anti-Snap leave-in treatment to hair.
4. Finish with a touch of shine flash 02 glistening mist all over for added shine. 

Redken products can only be guaranteed authentic when purchased from a salon. To locate a Redken salon, please visit Redkenonline.   

Photos by Lucas Flores Piran for Redken