Showing posts with label Eyeko. Show all posts
Showing posts with label Eyeko. Show all posts

Tuesday, June 30, 2015

What's New from Eyeko For Summer 2015

For Summer 2015 a brand new batch of products are being introduced by the eye experts at Eyeko. Partnering with Creative Consultant Alexa Chung, Eyeko’s Summer Collection offers a wide range, no matter what look you are trying to achieve.

Here's what's new:

Black Magic Lash Boost ($35): Pump the volume on lashes with these weightless brush-on extensions. Achieve 3x the length and volume with no mess or falling fibers. Made from 100% natural plant-based fibers, conditioning Pro-Vitamin B and Blackberry extract to promote lash growth.

Skinny Liquid Eyeliner ($16): With precision point perfection and new formula, this liner is long lasting, easily applied, and paraben free. Plus, the carbon black color is intense and doesn't smudge or fade. Great for feline flicks or all out cat eyes… must haves to complete any summer look.

Fat Liquid Eyeliner ($16): Easy to apply even for beginners, this fat liquid pen delivers thick, pitch-black lines in a single stroke. Go bold and sleek with dramatic lines or blend with ease for a subtle smokey eye.

Rock Out & Lash Out Mascara ($26): The ultimate party mascara, complete with a guitar-shaped brush for thicker, longer sooty lashes. The pitch black formula features key polymers, waxes and cellulose powder to create volume, curl and hold, while the gel finish allows for a buildable lash look.

Me & My Shadow NEW shades – Bronze, Quartz, Topaz ($19 each): Intense, waterproof eye shadow sticks with a built-in blending brush for instant shimmer, without looking over done. Easy to travel with, glides on and stays on with a crease resistant finish.

Eyeko products are available online at Eyeko and select retail locations across the globe!

Wednesday, March 11, 2015

Beauty Alert! The Best Eye Looks from New York and London Fashion Week

The whirlwind of New York and London Fashion Weeks are officially behind us, which means MAJOR trends are being spotted in beauty. With a little help from the Founder and Creative Director of Eyeko, Nina Leykind, we have fashion's top trending eye looks and tips for bringing them from runway to reality.


London Fashion Week focused on eyes with interesting takes on the typical cat eye. Makeup artist Adam de Cruz was inspired by designer Eudon Choi's circular prints and created a matching cat eye look adorned with black, navy and gray polka dots.

Another twist on the cat eye, seen at Suno and Badgley Mischka at NYFW, was Block Liner. The effect has the same upward flick, but instead of a perfectly precise wing, liner is blocked off at the edges to create a rectangular shape. Use a smudgy gel liner like Eyeko Making Eyes Automatic Gel Eyeliner in Pitch Black to draw a thick line from the inner to the outer corner, bringing it to a square point at the edge.


The trend for “boy brows” was huge during both Fashion Weeks with thick, naturally brushed up brows in shows like Christopher Kane and Orla Kiely in London, and Michael Kors, Donna Karan and 3.1 Phillip Lim in New York. According to Leykind, the key to perfection here is ensuring that any shading or filling is done with subtle feathering. Allow texture to show through by using a shaping and defining gel, like Eyeko Brow Gel for a strong finishing touch.


The "I just went for a walk in the woods" mood inspired designers and makeup artists alike this season. At London shows like TopShop and Jonathan Saunders, smudgy taupe or chocolate eyes (try NEW Eyeko Me and My Shadow shades in Topaz, Quartz and Bronze) were teamed with minimal mascara and dewy skin to create the look of health, reminiscent of a "no-makeup makeup look."

Eyeko products are available online at Eyeko and select retail locations across the globe!

Friday, December 5, 2014

Pantone Announces Color of the Year 2015: How To Get It

Marsala. That’s the Pantone color of the year for 2015, that was announced Thursday, Dec. 4, and the shade color experts believe will be reflected in beauty, fashion, home decor and graphic and industrial design trends next year.

Pantone describes Marsala as “a naturally robust and earthy wine red.” Leatrice Eiseman, executive director of the Pantone Color Institute, said the color would enrich the mind, body and soul. “Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness,” Eiseman said in the release. “This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.”

So, how can you incorporate this elegant, sophisticated and stunning shade into your beauty regime? TME has a few Marsala hued suggestions from some of the most coveted beauty brands.

Deborah Lippmann:Bitches Brew” nail lacquer is a gorgeous, wine shade with a hint of shimmer for your most glamorous digits. Honestly, the name is badass enough for us to buy it. For a more classic take, “Lady is a Tramp” is a Marsala hued lacquer in a smooth, crème formula. Deb has you covered from head to nails this year with her sheer, ultra moisturizing, long wearing lip color in "Let's Do This".

Eyeko: Give your eyes a trendy pop of color in the New Year with Making Eyes in Plum, a waterproof, crease-proof gel liner.

SheaMoisture Cosmetics: This Lip & Cheek Balm in "GrenadaWine" will leave your cheeks perfectly flushed and lips kissably soft.

LORAC: Lip Luxe 8 Lip Color in “Bordeaux” has a highly-pigmented, 8 hour formula that stays put without bleeding or feathering. Alter Ego Lipstick in “Seductress” instantly transform your look with this opaque, matte finish lipstick. Color, line and define your lips with PRO Matte Lip Color in “Rose Brown,” which has a weightless PRO formula that easily glides on. Get an instant flush with one swipe of this 12-hour super-smooth PRO Powder Cheek Stain in “Ruby Rouge”!

Deborah Lippmann available at Ulta and Nordstrom; Eyeko available online and Sephora; SheaMoisture Cosmetics available at Target; and LORAC Cosmetics available at online at LORAC and Ulta. Products have been hyperlinked for you convenience!

Wednesday, November 26, 2014

Rockins For Eyeko Launch Event

Last night, Nov. 25 saw Eyeko, the award-winning go-to brand for eyes, unveil their partnership with Rockins, a cult collection of 1920's inspired bias cut scarves, and classic handkerchiefs with a modern yet quintessentially British edge.

Rockins for Eyeko was born of a meeting of minds, when Tim Rockins, a London based artist, illustrator, musician & DJ, created a monochrome design, paying homage Eyeko’s global trademarks, the ‘Alexa’ eye and the Eyeko plectrum.

Guests were treated to a live performance from the Rockins for Eyeko dance troupe. Top makeup artist James O’Reiley created a dramatic eye look whilst James Brown coiffed their locks courtesy of Premier Hair & Make Up.

Founders of Eyeko are makeup veterans and partners Max and Nina Leykind. Nina added, “We are delighted with the result of this exclusive collection – the three scarves capture the Eyeko ethos perfectly; creativity, individuality, and fun! The partnership is a perfect match of brand personalities, so watch this space for more to come in 2015 …”

Jess Morris, Founder of Rockins said, “We are thrilled to be collaborating with Eyeko on a limited edition scarf, and celebrating tonight at The Scotch of St James. The Rock’n’roll heritage of this venue makes it the perfect choice, as it’s where the Jimi Hendrix Experience first performed in London, not to mention The Stones, Wilson Picket and Georgie Fame. It very much fits with the Rockins and Eyeko sensibility and lifestyle.

The handcrafted, artisanal silk scarves, available in three styles SKINNY (£90 / $142), MITRED (£120 / $190), and FRINGED MITRED (£150 / $235) -- will add the perfect touch to any outfit. Rockins for Eyeko will be launching December 2014!

Monday, November 24, 2014

Kylie Jenner AMA Eye Look Created by Rob Scheppy Get The Look

Once again, the Jenner sisters took the Red Carpet by storm at the 2014 American Music Awards on Sunday, Nov. 23 at the Nokia Theater in LA. Music lover and reality television star Kylie Jenner stunned with a bold and dramatic eye look and signature pout created by her go-to makeup artist, Rob Scheppy.

Kylie was beyond stunning in a burgundy Alexandre Vauthier dress, which she elegantly accessorized with cage heels and gold jewels. “To compliment Kylie’s sexy burgundy dress we decided to play up both the eyes and lips, for a come hither look. Her lush lashes, which I created using Eyeko’s Lash Wardrobe, enhanced her already gorgeous eyes and stood out against the matte look,” shares Rob Scheppy for Eyeko.


  1. Contour the eyelid using Eyeko Me and My Shadow in Chocolate along the crease and blend it in using their dual sided brush.
  2. Curl using Eyeko Lash Curler, and then apply a thin layer of Eyeko Black Magic Mascara onto lashes to prep.
  3. Using the unique adhesive with brush applicator, apply a full row of the corner lashes from both sets of Eyeko Lash Wardrobe in layers for a bold, dramatic look.
  4. Touch up dried lashes with another coat of Eyeko Black Magic Mascara for a Red Carpet ready look.
  5. To complete the eye, apply Eyeko Brow Liner and Brow Gel to enhance the natural brow color, which frames the bold sultry eye.

  1. M.A.C Lip Pencil
  2. Elizabeth Arden Eight Hour Cream Lip

  • NEW Eyeko Lash Wardrobe ($22): easy to apply corner lashes with unique adhesive with brush
  • NEW Eyeko Brow Liner ($19): easy-to-use, waterproof precision brush tip liner in one universal shade
  • Eyeko Me and My Shadow [Chocolate]($19): intense waterproof, travel proof and fool proof eye shadow and liner built in one
  • Eyeko Lash Curler ($16): limited edition blue velvet lash curler
  • Eyeko Black Magic Mascara ($24): intense carbon black, curling and volumizing mascara
  • Eyeko Brow Gel ($24): shape and define, with this easy-to-use nano-brush and tinted gel

Eyeko is available online at Sephora and Sephora stores.