Showing posts with label Fresh. Show all posts
Showing posts with label Fresh. Show all posts

Wednesday, March 1, 2017

No Contouring Required Says Fresh


Contouring may have met its match with the potent new face and neck cream from Fresh … Black Tea Firming Corset Cream. Proven to immediately firm and strengthen the skin from within, this moisturizer provides a corset-like effect to lift tired skin and give a more defined, chiseled appearance. The lightweight formula helps to improve elasticity and bounce for younger-looking skin all around. Easily achieve va-va-voom vibes for your face --no makeup necessary-- thanks to some amazing ingredients.

Developed at the Fresh Research Lab, Black Tea Firming Corset Cream reflects the next frontier of Fresh Co-founder Lev Glazman’s “beau-tea” fascination. “I’ve always been drawn to the intersection of the worlds of beauty and tea,” he explains. “We all know the benefits of drinking tea, but it’s taking tea outside of that realm and understanding the science behind tea that makes it so effective in skincare.” That’s how Fresh derived its proprietary Black Tea Complex, which Lev calls an “immortal elixir” since it fights the skin-aging process while protecting against future damage. This complex is so effective because it combines antioxidant-rich black tea harvested from the Camellia sinensis plant and Kombucha (fermented black tea) with blackberry leaf and lychee seed extracts.




With Black Tea Firming Corset Cream, Fresh took a potent tea and super fruit pairing of this complex to another level with the addition of goji fruit extract. This ancient Chinese berry is a well-known antioxidant, but Fresh’s chemists were curious to see what other skincare benefits it contained. The Fresh Research Lab tested a specific goji species called Lycium chinense and revealed its powerful, previously untapped firming properties. “With the combination of our Black Tea Complex, goji fruit extract, and a firming peptide, Black Tea Firming Corset Cream wraps skin with ingredients that enhance its support, acting like a corset for your complexion.

Black Tea Firming Corset Cream joins Black Tea Age-Delay Firming Serum and Black Tea Firming Overnight Mask as Fresh’s corset skincare trio. To maximize the firming benefits of this cushiony face and neck cream, start by applying a pea-sized amount to your neck. Massage it in upward sweeping motions from your collarbone to your jawline, and repeat 3 times. Then move on to your face, massaging upward from your chin to your forehead to reveal a beautifully contoured complexion.

THE STORY:
“I’ve always been infatuated with tea and its beauty benefits. The world of ‘beau-tea’ inspired our Black Tea Complex, which we call our ‘immortal elixir.’ With Black Tea Firming Corset Cream, we took the potent tea and superfruit pairing of this complex to another level with the addition of goji fruit extract. At the Fresh Research Lab, we studied a specific species of this small red berry and revealed its powerful, previously untapped firming properties. With the combination of our proprietary complex, goji fruit extract, and a firming peptide, this lightweight cream wraps skin with ingredients that enhance its support, acting like a corset for your complexion. The result is more lifted-looking skin on the face and neck, with better defined contours and a youthful bounce.” -Lev Glazman, Fresh Co-founder

Black Tea Firming Corset Cream ($95) is available online at Fresh and select retail locations around the globe.



Thursday, December 1, 2016

Fresh Joins (RED) For World Aids Day


Today, December 1, is World AIDS Day and in an ongoing effort to raise funds and awareness Fresh has announced a partnership with (RED), the organization founded by Bono and Bobby Shriver to raise money and awareness to fight AIDS in Africa. The launch of SUGA(RED) Lip Treatment Sunscreen SPF 15 is a first-of-its-kind collaboration for two reasons -- it is (RED)’s first-ever partnership with a beauty brand and it is Fresh’s first product that gives back.

This collaboration comes at a pivotal time in Fresh’s history, as the brand is about to turn 25. With this important milestone, Fresh is celebrating the past and taking an important step forward. The limited-edition SUGA(RED) Lip Treatment Sunscreen SPF 15 ($22.50) is Fresh’s beloved colorless lip treatment wrapped in red to support the fight against AIDS. SUGA(RED) moisturizes, protects, and smoothes the lips with an exclusive blend of moisture-preserving sugar, antioxidant-rich oils, vitamins C and E, and essential SPF protection. But the most beautiful benefit is that for every purchase of SUGA(RED), 25% of the retail price will go to the US Fund for the Global Fund, which can provide more than 2 weeks of life-saving HIV/AIDS medication in sub-Saharan Africa. Additionally, because this year is the 10th anniversary for (RED), every dollar (RED) raises this year will be matched by The Bill & Melinda Gates Foundation -- up to $50 million. Therefore, 50% of each Suga(RED) purchased will be donated*

ABOUT (RED)
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute up to50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, The Coca-Cola Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: aden+anais, Alessi, Fatboy USA, Fresh, FreshDirect, Girl Skateboards, Gretsch, HEAD, Jonathan Adler, Moleskine, Mophie and Square. To date, (RED) has generated more than $315 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 60 million people with prevention, treatment, counseling, HIV testing and care services. (RED) is a division of the ONE Campaign.

*50% of proceeds from each purchase with be donated until the $50 million from The Bill & Melinda Gates Foundation is matched.




Wednesday, October 19, 2016

Fresh Zodiac Oval Soaps Are Back


Fresh has announced that its limited edition Zodiac Oval Soap Collection, featuring four iconic scents in unique celestial packaging, is back by popular demand! The collection draws inspiration from the field of astrology and the four elements, making each of the 12 Zodiac-themed soaps the perfect personalized present. Sold individually, the Zodiac Oval Soaps are hand-wrapped in artisanal paper showcasing the Fresh Sugar pattern in a palette reflective of the four elements of earth, air, fire, and water.

Each of the scented soaps also features a unique illustration of the sign’s corresponding symbol. The exquisite presentation is finished with a delicate wire tied around a semi-precious stone. As a special bonus, each Zodiac Oval Soap comes with exclusive sign-specific horoscope and beauty tips by astrologer-to-the-stars Susan Miller. The founder of the award-winning website Astrology Zone and a best-selling author, columnist, and lecturer, Miller has millions of devoted followers around the world. As part of this collaboration with Fresh, Miller will also be sharing her gifts through original content on Fresh social media channels throughout the coming year.

With their luxurious nourishing formula, utterly addictive scents, and intricate packaging, Fresh’s Oval Soaps have always made the perfect gift. The Zodiac Oval Soap Collection allows guests to add another level of personalization to the present. Whether you are celebrating a milestone birthday, a baby’s arrival, or the marriage of two signs uniting, the Zodiac Oval Soap Collection is the perfect way to honor the special people in your life all year long.

Fire Signs: Aries, Leo, and Sagittarius
  • Scent: Mangosteen – a lush blend reminiscent of succulent nectarines
  • Color Scheme: orange and red
  • Stone: tiger’s eye

Water Signs: Cancer, Pisces, and Scorpio
  • Scent: Waterlily – a sheer aquatic floral blend
  • Color Scheme: turquoise and aqua
  • Stone: fluorite

Earth Signs: Taurus, Virgo, and Capricorn
  • Scent: Sugar – a blend of caramel and sweet citruses
  • Color Scheme: olive and brown
  • Stone: quartz

Air Signs: Gemini, Libra, and Aquarius
  • Scent: Verbena – a classic bright green citrus blend
  • Color Scheme: blue and gray
  • Stone: aventurine

The Zodiac Oval Soap Collection ($15 each) will be available December 2016 at Fresh