Birchbox Opens Flagship Store in New York City

Birchbox Celebrates Opening Flagship Store 

Online beauty retailer, Birchbox celebrated the opening of its flagship store in SoHo on Thursday, July 10. The online beauty retailer opened its doors by offering shoppers 150-250 different beauty brands including out Smashbox, Supergoop!, Caudalie, Jouer, and Cynthia Rowley for women and Baxter of California, Anthony and Jack Black for men.

Jamie Chung, Abigail Breslin, Jessica Szohr, Hannah Bronfman joined Co-Founders Hayley Barna and Katia Beauchamp at the opening of the Birchbox Flagship Store, located at 433 West Broadway (Between Prince and Spring), New York, NY 10012.

Besides top of the line products, the store offers shoppers an interactive shopping experience including a row of vanities for product testing, a BYOB box bar, makeup, skin care and hair styling classes, touch screens throughout the store and one on one Q&A’s with beauty experts for customized product recommendations.