Showing posts with label Joico. Show all posts
Showing posts with label Joico. Show all posts

Tuesday, December 12, 2017

Festive Colored Holiday Party Hair


Today kicks off the start Hanukkah! So, yes indeed the holiday season is truly here. A lot of us celebrate a few holidays this time of year and no matter which holiday(s) you’re celebrating there’s a way to stand out -- beyond participating in an “Ugly Sweater” party that have become a multi-holiday tradition. This season is a great time to try out Joico’s newest at-home, temporary hair color Joico Color Butter.

If you didn’t make it to the store for a mandatory Ugly Christmas sweater, or if you’re looking to add extra flare to your hair for an upcoming holiday party, Joico’s Color Butters ($19.99) are the are the answer to bring JOI to your world this season. So light that menorah, trim those trees and apply Color Butters in your hair and be the center of the holiday festivities!


Joico’s Color Butters are available in six shades (Pink, Purple, Red, Blue, Green and Titanium) that allow you to take your hair to new festive heights.

  • Begin this fun holiday activity by selecting your holiday hair color of choice - Red and Green for Christmas or Blue for Hanukkah.
  • Next, apply to dry, pre-lightened hair, then allow it to sit for 5 minutes before washing out.
  • Just a 5-minute wait time will have you achieving bright, saturated color, perfect to spread holiday cheer.

Color Butters temporary nature is a true gift within itself -- no need to worry if your hair color will be outdated once the holidays pass, since as the seasons fade away, so will your color. How? Color Butters last only 10 washes, allowing you to celebrate with this new look for 8+ crazy nights. Need some application inspiration? Take if from everyone’s favorite funny-gal, Nicole Richie who recently used Joico’s Color Butters to create the purple highlights of our dreams.

Joico’s Color Butters are available online at Joico and select retail locations.


Friday, January 11, 2013

Joico Gets Brand Face-Lift January 2013


Happy Friday lovelies! On January 1, Joico launched a reformulated range of haircare products, geared toward solving problems for every hair type and giving consumers options to achieve healthy hair. Using DNA-based hair science, Joico conducted an extensive brand transformation that included new product formulations, eleven next-generation stylers and a brand face-lift.

I love Joico’s International Artistic Director Damien Carney. Damien creates some knockout looks and after catching one of his how-to videos, I was hooked on Damien’s work. This is what Damien had to say about the Power Series. “Hold, shine and flexibility are the holy trinity when it comes to hairstyling. (SO TRUE!) With the new Joico Power Series and range of styling products I can use heated tools to create beautiful, natural looking styles that stay put – this is what we’re seeing in the salons, natural-looking healthy styles that shine. And thanks to the formula’s flexibility, I can restyle and rework a look immediately.”

Yes, I know what you’re thinking, … “Damien gets paid to say that!” The Makeup Examiner however, does not get paid to say anything about any brand and is brutal when it comes to telling readers about products. Just wait until you read my upcoming Crap List 2013! But, I digress. The Makeup Examiner had the opportunity to review several products from the Joico Power Series stylers. Four of the newly launched products that I reviewed are, Joico Power Spray Fast-Dry Finishing Spray (9 oz. $16.95), Humidity Blocker Finishing Spray (4.5 oz 14.95), Power Whip Foam Mousse (10.02 oz 19.95) and Power Sculpting Gel (8.05 oz 14.95).


Power Spray Fast-Dry Finishing Spray is a level 8-10 spray that offers a firm flexible hold, as does the Humidity Blocker Finishing Spray. Both finishing sprays have a nice scent and both also offer a humidity-proof hold. Although the Power Spray Fast-Dry Finishing Spray is supposed to be a “layerable” spray I actually preferred the Humidity Blocker Finishing Spray because I found the later to have a more flexible hold and a better spray for restyling. Both finishing sprays delivered a healthy shine and ultimately it is a personal preference regarding the hold factor.


The Power Whip Foam Mousse was amazing! I’m generally not a fan of mousse, but Power Whip gave my naturally curly hair amazing soft curls, zero stiffness and a healthy shine. The Power Sculpting Gel delivered tremendous styling control when I chose to straighten my hair and wear it in an up-do. Overall, the four products that I tried left my hair feeling healthy and I can’t wait to try more products from Joico! Joico products are available at select retail outlets.

Saturday, November 24, 2012

How To Get The Perfect Holiday Hair With Damien Carney


It’s official! The holiday party season has begun and it won’t end until January 6, 2013. So with 45 days of potential holiday business parties and holiday celebrations with friends and family, we could all use a quick day to evening hair routine.

To the rescue … Damien Carney, the International Artistic Director for Joico shares the easiest party season styles. Joico starring Damien, has put together a series of “Drab to Fab Hair Webisodes” and in latest episode, Damien demonstrates holiday hair that will take us from daywear to eveningwear.

The two amazing looks are stylish and appropriate for any holiday occasion. And the best part about these two looks is that anyone can achieve them with invisible rubber bands, bobby pins, ponytail hooks and 10 minutes. One last bonus for these looks, you can easily accomplish them at the office. Check out the video for the complete how-to!