Showing posts with label Marilyn Monroe. Show all posts
Showing posts with label Marilyn Monroe. Show all posts

Monday, September 15, 2014

Sexy Hair Celebrates 60th Anniversary of the Day Marilyn Monroe's Iconic White Dress Blew Our Hearts Away

Sexy Hair launches a celebratory campaign to honor the 60th anniversary of the day Marilyn Monroe shot one of the most iconic moments in film history. The scene in the film The Seven Year Itchwhere Monroe's white dress is blown up by a gust wind from a New York City subway, has become almost as famous as the actress herself. To celebrate Marilyn's poise, grace, and sex appeal, Sexy Hair is recreating the scene stealing moment at the exact location sixty years to the day as part of a multi-faceted campaign.    
In 1954, spectators and photographers lined up by the thousands to watch Monroe film the memorable scene. On September 15th, from 7 a.m. to 7 p.m. on Lexington Avenue between 52nd and 53rd Streets, millions of New Yorkers will witness modern day Marilyns creating their own scene stealing moments. Later that evening, Marilyn will light up the city sky as a "Living (digitally animated) Photo" of the starlet and her dress adorn the sides of various landmark buildings in Times Square, Union SquareColumbus Circle and around Grand Central Station.
Fans around the country can also celebrate the 60th anniversary by channeling their inner Marilyn and sharing their own, scene stealing moment on Sexy Hair's Instagram, Facebook and Twitter platforms using the hashtag #MyMarilynMoment for a chance to win a year's supply of Sexy Hair shampoo, conditioner and stylers. Personal stories where a fan turned a potentially embarrassing or career damaging moment into an unforgettable positive will be accepted through September 22, 2014. 

Wednesday, July 24, 2013

Sexy Hair partners with beauty icon Marilyn Monroe

Sexy Hair Concepts announced on Wednesday, July 24, that the brand is launching a multi-year campaign with Marilyn Monroe as its spokesperson. Sexy Hair Concepts is the brand behind the award winning Big Sexy Hair Spray & Play hairspray, which The Makeup Examiner can attest to knowing that the spray is indeed a winner.

What’s in store for both Sexy Hair and Marilyn fans? Monroe once said, “In Hollywood, a girl's virtue is much less important than her hair-do.” With that said, fans can expect a celebration of glamour, wit, sophistication and the unique sexiness that only Marilyn Monroe could embody.

The new campaign “Styles Change. Sexy is Forever” will pay homage to the Marilyn’s timeless beauty with a marketing campaign, followed by the release of a special edition product to be unveiled in fall 2013. The campaign will include the use of the Marilyn Monroe name and photos in advertising, online and in-store. Sexy Hair will also incorporate Marilyn’s spirit into the brand’s social media platforms like Facebook and Twitter.