Showing posts with label New Launches. Show all posts
Showing posts with label New Launches. Show all posts

Thursday, July 18, 2019

New Product Alert I DEW CARE Vitamin Glow Collection

This summer, our favorite K-BEAUTY skin-tertainment mask brand -- I DEW CARE --is introducing a brand new skincare collection that’s bursting with Vitamin C – say hello to I DEW CARE Vitamin Glow Collection. Give skin its daily dose of brightening Vitamin C, along with other good-for-you vitamins in six new products to help hydrate, brighten, nourish and plump skin.

Thirst Things First Mist ($19) – A bi-phase oil mist that gives skin an instant burst of hydration and brightening. Use throughout the day or layer as a leave-on mask!

Bright Side Up Serum ($25) –  Formulated with Vitamin E and B5, plus antioxidant-rich Grapefruit, this lightweight jelly will transform dull skin back to the bright side.

Say You Dew Moisturizer ($29) – A weightless two-in-one gel + cream that helps hydrate skin, creating a dewy look all day long. Lemon Extract + Vitamin C  protect the skin against environmental stressors.

Glow Easy Lip Oil ($12) – Give your pout a juicy look with this tinted lip oil formulated with raspberry seed oil, plus Vitamins C and E.

Plush Party Lip Balm ($16) –  Use this rich blend of cocoa butter and hibiscus flower extract throughout the day or as a mask to keep lips soft and moisturized.

Berry Melting Cleanser ($23) – Remove makeup and leave skin feeling soft, smooth and moisturized with this balm-to-oil cleanser that’ll work to replenish moisture levels and relieve dryness. 

The I DEW CARE Vitamin Glow Collection is available now on and Ulta stores nationwide.

Wednesday, March 13, 2019

ELEMIS Adds To Its Superfood Range

ELEMIS has introduced new additions to the ELEMIS Superfood family, a Superfood Kefir-Tea Mist, Superfood Black Currant Jelly Exfoliator, Superfood Berry Boost Mask, and Superfood Vital Veggie Mask, that nourish your skin from the inside out. Power packed with nutrient-dense formulas and superfood ingredients (including avocado, chia seed, blackcurrant seed oil & more!) that will leave you with a healthy, vibrant and outdoor-fresh complexion.

Combining the benefits of concentrated superfoods with the science and expertise behind every ELEMIS formula, this Vegan-Friendly Superfood skin care range packs a powerful punch. Taking inspiration from the best that nature’s superfoods have to offer, nutrient-dense supergrains, supergreens and superfruits are combined with an active pre-biotic. Rich in anti-oxidants, omega fatty acids, vitamins and minerals, Superfoods feed the skin with nourishment while Pre-Biotics protect and maintain the skin’s delicate microbiome.

The original range of four products has doubled to eight with the addition of a Kefir-Tea Mist, Blackcurrant Jelly Exfoliator, Berry Boost Mask and a Vital Veggie Mask.

New Additions Include: 

Superfood Blackcurrant Jelly Exfoliator ($30)
  • Nourishing exfoliator with anti-oxidant rich Superfoods
  • Unique jelly texture transforms into a milky smoothie when you add water
  • Blackcurrant particles gently remove dead skin cells to reveal a brighter complexion

Superfood Kefir-Tea Mist ($33)
  • 4-in-1 treatment mist: Tone, Prime, Set Makeup & Hydrate
  • Brightens & tones with Soy-derived Kefir Ferment with Pre-Biotic technology
  • Boosts Radiance with Anti-Oxidant rich Organic Rooibos Tea Extract
  • Coconut Water hydrates

Superfood Vital Veggie Mask ($35)
  • Nourishing mask that smooths & brightens skin
  • Locks in hydration with Avocado & Chia Seed Oils
  • Exfoliates & brightens with Passionfruit Acids
  • Nourishes skin with Wheatgrass Extract, rich in chlorophyll, amino acids, miners, vitamins & enzymes

Superfood Berry Boost Mask ($35)
  • Purifying face mask
  • Mattifies & minimizes the look of pores with Brazilian Purple Clay to absorb excess oil
  • Promotes clear complexion with Black Tea Extract
  • Balances & Hydrates skin with Blackcurrant seed oil & Bilberry Extract

ELEMIS is available online and at ULTA.

Friday, February 22, 2019

Revlon Launches Mesmerizing Crystal Aura Collection

Is it wrong to sort of give it all up front? Well, we cannot get enough of Revlon's latest launch! So much about the collection serves up seriously good vibes. The entire collection is inspired by crystals, so what could be better? The packaging and the luminescent hues... it might just be love! We digress. Onto the New Revlon Crystal Aura Collection, which makes us oh-so-happy! 

Crystal Aura Liquid Alloy Eye Shadow ($8.99): Molten light for your eyes -- available in four shades. These shimmering, metallic shades are serious magic. "Bruja's Brew" is a stunning purply pink, "Heal Your Spirit" is a bronzy green, "Palm Reader" is a pinky copper, and "Wicked Potion" is a blackened silvery mix. The liquid-like formula goes on like a gloss, but will dry down to a more vinyl-like finish without sacrificing any sparkle.

Crystal Aura Putty Powder Eye Beam ($8.99): Iridescent color with an uncanny texture. Available in four shades. If you aren't into liquid shadows, these are the superior option for you. Look at that sparkle! "Moonstruck" is an emerald teal, "Fairy Vibes" is the peachy pink of my lid-color dreams, "Mesmerized" is a rich fuchsia berry, and "Sleeping Spell" is a pinky-purple mauve.

Crystal Aura Crystalized Eye Liner ($8.99): Edgy, metallic color—every time you blink! Available in four shades. Nothing spices up a basic eye look like a pop of metallic liner, so I feel like these are a must for practically everyone. "Life's A Witch" is a shimmery chocolate brown, "White Magic" and "Black Magic" are fairly self-explanatory, and "Charmed" is an icy gold.

Crystal Aura Lipstick ($9.99): Bath your lips in light—with an ethereal shimmer! Available in three shades. We are loving these crystal bullets, not to mention the mystical, light-reflecting shades. "Poof!" is a pale baby pink shimmer, "Crystal Glow" is a sheer golden sheen, and "Prism & Soul" is a unicorn-worthy pastel lavender with blue reflex.

Crystal Aura Glow Lip Oil ($9.99): The luxe crystal ritual for your lips. Available in three shades. It's simple and sleek, but still fun with that amethyst hue. These babies are sheer shimmers that coat the lip in seconds thanks to their liquid-like oil formula, and I would have one in my bag at all times if I could. "Deja Vu" is a berry fuchsia, "Good Witch" is a true hot pink, and "Pretty Wicked" looks to be an orangey coral.

Crystal Aura Lip Glow Gelee ($10.99): Bouncy highlighter—with a serious sheen. Available in three shades. Things couldn't get any better, could they?

Crystal Aura Liquid Gleam Potion ($12.99): The magic elixir for an allover glow. Available in one universally flattering shade. "7 Chakras" ($13,, which the brand calls a "magic elixir for an all-over glow." Like, okay, you had me at "magic elixir," but bring on the glow! Mix the pearly liquid into your foundation for a dewy finish, or wear mixed with moisturizer or on its own for a high-key luminous complexion.

Crystal Aura Crystal Hair Glimmer ($8.99): Gold, sparkly makeup, for your hair! Rounding out the good vibes, One last finishing touch? The Crystal Aura Crystal Hair Glimmer comes with a spoolie- wand that allows for complete control with application.

Love the collection, you can shop it right now online at Revlon!

Friday, October 19, 2018

M∙A∙C Cosmetics Launches Up For Everything Lash

Inspired by insights from MAC’s beautiful Mexican consumers, Up for Everything was developed specifically for straight and downward-facing lashes to lift them up with a slick, patent-leather black finish that stays the night and lasts all day.

Waterproof and lifting, this mascara boosts lashes with 24-hour unleashed curl and out-of-bounds voluptuous volume. The lightweight gel formula prevents lashes from dropping so they stand and command attention.

UP FOR EVERYTHING LASH ($24 US/ $30 CAD) is available today, October 19, 2018 online at MAC and select MAC retail locations.

Friday, September 14, 2018

MAC Cosmetics Announces M∙A∙C Powder Kiss

The look reigning on runways? A perfect blur. Weightless, moisture-matte Powder Kiss Lipstick was developed backstage by MAC Artists to replicate a major fashion week trend: blending out edges of matte lipstick for a soft-focus effect. A groundbreaking formula in soft-touch packaging conditions and hydrates with moisture-coated powder pigments. The result? 16 shades, from berries to nudes to true reds, in a shine-free finish with the cushiony, lightweight feel of a balm.

“The trend is really about, a soft tint on the lips, a moisturizing matte – so you get the beautiful matte texture with no weight and tons of comfort.” – M∙A∙C Cosmetics Director of Digital Content & Artistry, Ashley Rudder.

M∙A∙C Powder Kiss Lipstick (18.50) is available online and in-store October 11, 2018.

Thursday, September 6, 2018

Viktor&Rolf Announces Launch of E-Commerce Fragrance Experience

Fashion artists Viktor&Rolf announce a new e-commerce fragrance experience. A whimsical wardrobe of services and surprises launching today September 6, the new website is home to several exclusive privileges and innovative personalization services that reaffirm the brand’s avant-garde DNA.

The new Viktor&Rolf e-commerce platform is driven by the designer’s conceptual vision: to re-infuse the buying experience of luxury fragrances with enchantment and imagination. Like everything they do, this new project was designed for the future and is filled with unexpected surprises. The new site offers consumers a refreshingly interactive tailor-made experience thanks to personalized services and original content.

Drawn by their provocative and theatrical heritage, Viktor&Rolf have always given haute couture an unexpected twist with surreal contrasts and perspectives. Their imagination and conceptual glamour have become their style signature. Using these same revolutionary ideas, they have extended their spirit to the world of fragrances.

With their luxurious and hypnotizing fragrances, Viktor&Rolf have designed a world bigger than life fueled by fantasy and mystery. By twisting the familiar, giving a new edge or playing with the opposite, they have created unique, one-of-a-kind scents bursting with romance, glamour, beauty and passion.

THE ART OF PERSONALIZATION Each individual has a unique style. So why should a perfume bottle be the same for everyone? Viktor&Rolf has perfected the art of personalization with the option with a unique bottle customization service. Customers can choose their bottle color style, dress it up with exclusive accessories and engrave it to give it a final personal touch. The classic Flowerbomb bottle now comes in 4 unique color styles with 4 unique accessory options. Bloom, Nectar and Bonbon can also be customized with accessories and engraving.

THE ART OF GIFTING Viktor&Rolf are famous for their fashion shows that turned the runways into theatrical performances. They bring this same theatrical, fantasy spirit to their fragrances and the art of sharing them. Gift boxes are fashionable gifts unto themselves wrapped in the signature black ribbon. And the masters of perfection are always keep a step ahead of the game: the magic doesn’t stop there…

SECRET SERVICE The new Viktor&Rolf “Secret Service” rewards program invites VIP clients to enter a world of ultimate refinement and spectacular privileges. By showing their passion for Viktor&Rolf’s enchanted world through purchases and site interaction, they can earn points and be rewarded in gifts and perks. From the “secret members” to the “secret few”, top customers can reach four tiers and enjoy an even more whimsical world unknown to many others.

Since those who have immersed themselves in this enchanting world will never want to leave, the new website will offer original content about both the fragrances and Viktor&Rolf’s world of fashion and lifestyle so consumers can be the first to know about and experience new products. This new website marks a revolution in the e-commerce fragrance experience, a new way to buy products and dive into the unique world of Viktor&Rolf where the fragrances are a microcosm of the brand’s couture core and unique approach to fashion.

Wednesday, September 5, 2018

Wander Beauty Launches New Mask Duo

Hopefully by now, everyone knows that it takes two… or more… types of masks for our skin. There truly is a reason why your favorite mask isn’t always effective and it isn’t the mask’s fault. It has everything to do with what your skin needs at that particular time – hence the reason why we always have Blue Lagoon’s Mask Trio on hand! And while we haven’t tested out Wander Beauty's new mask duo, we are familiar enough with the beauty brand to be very excited to share the news of its latest launch.

Introducing Wander Beauty's new mask duo: Extended Stay Hydrating Mask & Lift Off Purifying and Brightening Peel Off Mask ($38). While summer travel may be behind us, skin can still book an Extended Stay for hydration with this 3-in-1 mask. As a daily mask, smooth a nickel-sized amount onto cleansed, dry skin and gently massage in using circular motions. Leave on for 10-15 minutes and rinse off with warm water for instantly refreshed skin. For even more moisture, leave on overnight and wake up to soft and supple skin. As a daily moisturizer, smooth a thin layer onto skin and let absorb fully.

Shed that summer skin with Lift Off, a bright berry pearl purifying and brightening peel off mask packed with intense antioxidants to instantly detoxify and awaken dull skin. Containing a blend of skin-loving acai, goji berry, blueberry, lychee, mangosteen and green tea extracts, skin is instantly purified and replenished.

The new Extended Stay Hydrating Mask & Lift Off Purifying and Brightening Peel Off Masks are now available online at WanderBeauty.

Wednesday, August 29, 2018

RICH Hair Care the Makers of RICH by Rick Ross Launches Color Care Line

In July, we shared with you the news about the launch of RICH by Rick Ross luxe Shower Essentials and now we’re sharing the latest news from RICH Hair Care… the NEW RICH Colour Protect Set! Just as with the RICH by Rick Ross Luxury Shower Essentials, the RICH Colour Protect Set is luxe and smells absolutely delicious.

The collection includes RICH Pure Luxury Argan Colour Protect Shampoo, RICH Pure Luxury Argan Colour Protect Conditioner, and RICH Pure Luxury Rejuvenating Argan Oil Elixir. This set is everything that you need to rejuvenate summer-damaged hair. Plus the collection comes in a gorg cosmetic case. After testing out the new collection, it’s definitely one for all year round!

RICH Colour Protect Set:
  • RICH Color Protect Shampoo / Conditioner – Both protect color, and are free of sulfates, parabens and mineral oils. Define curls and fights frizz. Add shine and softness. Heat and UV protective. For all hair types. 
  • RICH Rejuvenating Argan Oil Elixir - Creates luxuriously soft, smooth and shiny hair. Contains argania spinosa kernel oil and sweet almond oil. Enriched with Omega 6 and 9 to help rebuild and moisturize hair. Creates soft, shiny and nourished hair. Absorbs instantly. Heat & UV protective. Oh, and your man can borrow this one because it’s perfect for beard grooming!

The new Rich Colour Protect Set ($24.99) is available online at
RICH Hair Care and we highly recommend picking up a matching RICH Detangling Hairbrush while you’re there! 

Friday, August 24, 2018

VOLOOM Launches Styling Product Collection

We received an email letting us know that a TME favorite was launching a collection of styling products and we had intended to bring our readers a review. But, sometimes life does work as planned and we didn’t want to keep this news to ourselves any longer! After all, the fact is that the VOLOOM Volumizing Hair Iron is our one of our favorite (and most trusted) stylers! So… here it goes. Oh and check back for our review. Did we mention that the products are low-residue so there’s not much chance of nasty build-up in your hair?

Very Airy Dry Shampoo ($23.95) – Great for all hair types. Low Residue. No Parabens, Sulfates or Sodium Chloride. Gives your style a boost without weighing hair down. Natural Clay Adds Volume & Refreshes. Thermal protectant.

Very Airy Fairy Dust ($19.95) – Works as a dry shampoo, style extender and volumizer. Low Residue means it gives your style a boost without weighing it down! A little Fairy Dust goes a long way! No Alcohol, Gluten, Parabens or Sodium Chloride.

Very Airy Soft Styling Mousse ($23.95)  – Great for all hair types. Low Residue means it gives your style a boost without weighing it down! With Moroccan Argan Oil, Green Tea Extract & Vitamin E. No Alcohol, Gluten, Parabens or Sodium Chloride.

Very Airy Beach Party Surf Spray ($23.95) – Great for all hair types. Low Residue. Gives your style a boost without weighing hair down. Contains Sea Salt & Kelp Extract. No Alcohol or Parabens.

Very Airy Thermal Spray ($18.95) – Great for all hair types. Low Residue means it gives your style a boost without weighing it down! With Keratin & Burdock Extract Heat-Activated Thermal Protection. No Parabens or Sodium Chloride.

The VOLOOM Styling Product Collection is available online at VOLOOM, as it the Volumizing Hair Iron! All VOLOOM Styling Products Are Always Cruelty Free. 

Thursday, August 23, 2018

Tweezerman Introduces Gym Inspired Sets

Tweezerman is a fairly amazing brand and they don’t seem to fail in the inspiration department. So when we found out about their new limited edition sets that just launched, we absolutely had to share the info with our readers!

You don’t have to weight until you get home from the gym to touchup your look! With the amazing new Get That Glow & Brow Basics sets from Tweezerman, you’ll always have the perfect tools for stunning skin and brows- even on the go!

New Sets Just Launched This Week

Mini Slant Tweezer
Mini Precision Folding Razor
Complexion Cleansing Brush
Water Bottle
Elastic Hair Ties & Headband
Canvas Tote Bag

Anything & everything you’ll need for your best brows:
Slant Tweezer
Brow Scissors & Brush
Precision Folding Razor
Cosmetic Bag

Both sets are now available online at Tweezerman and select retail locations!

Monday, August 20, 2018

Cartier Introduces Carat Eau de Parfum

Photo Source: Pascal Le Segretain/Getty Images Europe

Cartier has announced the launch of the house’s latest fragrance offering -- Cartier Carat. This fragrance is In-House Perfumer Mathilde Laurent’s newest feminine fragrance creation, inspired by the radiance of a diamond. Cartier brings diamonds to life by showcasing them so stunningly, by introducing light and making it scintillate and shimmer. It is this play of light that so moves us.

“’Who are you? You, who perfume diamonds!’ When I first joined Cartier, I was impressed and enthralled by this remark made by Princess Bibesco to Jeanne Toussaint. When I started working around the theme of diamonds, the quote became an obsession. For me, coming from the world of fragrance and its history - religious and artistic - Princess Bibesco meant that Cartier brought diamonds to life. So very often in both these areas, fragrance becomes the embodiment of living.” - Mathilde Laurent

Cartier Carat ($145-3.3oz) inverts the fractal order in dazzling color with Mathilde Laurent ’s original, unusual and imaginative interpretation. From excess to refinement, from the multitude to the unique, Cartier Carat Eau de Parfum is diamond fire transposed to the olfactory realm. The eau de parfum marries seven floral notes with the seven colors of the rainbow as seen reflected through a diamond and Mathilde Laurent chose to utilize the flowers instead of rays of light to represent every color of the rainbow

These seven beautiful fresh flowers come together to form a new flower, abstract but alive, like the light of a diamond. The scent works together to create an abstract white flower, to mirror the white light of fire that creates a diamond.
  • Hyacinth for Indigo 
  • Violet for Violet
  • Iris for blue 
  • Honeysuckle for Orange 
  • Tulip for Red
  • Ylang-Ylang for Green
  • Daffodil for Yellow

The bottle captures the light, diffracting all the colors of the prism and mirroring the multiple reflections of its clean-cut glass facets. An Art Deco faceted bottle updated by Cartier with modern, clean-cut square edges. In a structure as pure and simple as the scent itself, it evolves from clear white to rainbow hues, a holographic projection of colorful vibrations. Pared down to the essentials: the fire of diamond and the surprise of a crystalline cap that clicks open with one hand.

Cartier Carat is now available for pre-order online at Cartier and will launch to market September 1st.

Friday, August 17, 2018

ELEMIS Introduces New Peptide 24/7 Range

ELEMIS has become one of our favorite skin care brands because the innovation never stops. Of course the brands latest offering -- Peptide 24/7 Range -- is no exception.  The ELEMIS Peptide 24/7 collection is inspired by the body’s miraculous inner clock. Skin follows circadian rhythms, creating waves of activity which trigger cells to perform important processes at specific times of the day. At night, while we sleep, our skin cells are busy with the process of renewal and repair. Disturbed sleep and lifestyle factors can cause a cumulative effect; your skin can become out of sync and unbalanced, its healthy appearance compromised

Utilizing some flower power, exclusively cultivated in the UK for ELEMIS, with leading specialist agronomists, two unique flower seed oils deliver high concentrations of Omega-3 Fatty Acids and Vitamin E. Combined with scientifically proven Peptide these high-performance plant botanicals sync the skin for a healthier-looking, revitalized and radiant complexion.

  • Night Scented Stock: ELEMIS was the first company to extract the cold-pressed seed oil from this delicate flower, which releases its sweet aroma only in the evening hours. Grown for ELEMIS in the British countryside of East Anglia, the oil is rich in Omega-3 fatty acids and Vitamin E. The result is smoother, healthier looking, more hydrated skin.
  • Star Arvensis: Grown and cold-pressed in the UK exclusively for ELEMIS, the seeds from these tiny star-shaped flowers are one of the richest natural vegetable sources of Omega 3 and Omega 6 fatty acids. The seed oil has been shown to have a positive effect in reducing the appearance of fine lines and improving the feeling of elasticity in the skin around the eyes.

ELEMIS Peptide 24/7 Range includes:

Peptide4 Eye Recovery Cream ($49) Recover like clockwork with this skin synchronizing eye cream that gives you the beautiful well-rested look you want, anytime day or night. Peptide4 helps to reawaken and brighten the appearance of tired eyes, helping them look and feel rested. ELEMIS’ exclusive flower-extracted oils of Star Avensis and Night Scented Stock replenish lost moisture and help improve skin elasticity. Hawkweed and Daisy extract target the appearance of dark shadows, for brighter and younger-looking eyes, around-the-clock.

Peptide4 Night Recovery Cream-Oil ($59) This extraordinary skin-synchronizing night cream-oil combines the hydration of a moisturizing cream with the protection of an oil. The power of Peptide4, a yeast-derived peptide designed using advanced molecular biology, helps the complexion look rested, nourished and healthy upon waking. Perilla Seed and Night Scented Stock oils, exceptionally rich in Omegas and Vitamin E, leave skin feeling restored and replenished.

Peptide4 Thousand Flower Facial Mask ($45 available September 1) Powered by thousands of flowers, this skin-synchronizing mask with Peptide4 restores your skin’s natural radiance. The mask’s unique matte texture spreads across the face like a plush layer of creamy black velvet, never drying out. Ultra-rich Nordic Peat, comprised of thousands of years of organic flower matter, delivers a high amount minerals. Sweet Clover helps to gently tone skin. Contains 3 different exfoliants: Willow Tree, a mild Lactic Acid, and Brazilian Black Clay, to leave your skin smooth and primed for make-up.

The ELEMIS Peptide 24/7 Range is now available, except where noted, online at ELEMIS and Ulta.

Monday, August 13, 2018

John Varvatos and Nick Jonas Expand Partnership with New Cologne

Continuing their collaboration announced in January 2018, John Varvatos and award-winning musician and actor Nick Jonas bring forth a new fragrance for men. Launched under the JV x NJ label established by Jonas and Varvatos, the new fragrance was unveiled during an evening event in New York City on August 8th.  The event fused the best of music and fashion as attendees experienced the scent firsthand and heard directly from John and Nick about their journey to create this fragrance.

"Working with John has been such an incredible experience," said Nick Jonas. "His knowledge and passion for fragrance were eye-opening and infectious. We wanted to create something that not only spoke to us but also represents guys today who can do it all."

A creative collaboration between John Varvatos and Nick Jonas, JV x NJ is a dynamic, irresistible fragrance that captures the upbeat energy of the city as dusk settles and nightlife comes alive. A moment revealed through the eyes of one of the most iconic young musicians.

John Varvatos and Nick Jonas co-host launch party for their new fragrance collaboration JV x NJ. 
Photo Credit: Getty Images

JV x NJ is motivated by the signature style of John Varvatos' designs. The fragrance is courageous, confident, with a contemporary spirit. For a sleek urban hook, the scent opens with a clean, watery freshness that ripples through the fragrance from top to bottom. In the heart of the fragrance, aromatic notes are combined for masculine comfort and a touch of nostalgia. Rich and diffusive sandalwood notes bring contrast and anchor the fragrance with transparent warmth and addiction for an edge that is luminous.  

The signature flask bottle is painted with a custom pearlized midnight-blue lacquer to produce a classic, yet edgy finish. The gunmetal dog-tag and hex-nut cap engraved with JV x NJ adds a nod of rock-n' roll, that is an aesthetic deeply rooted within the John Varvatos brand.

Available at John Varvatos and Nordstrom now and expanding to retailers nationwide in Fall 2018, JV x NJ joins the John Varvatos Fragrance portfolio as the first collaboration scent for the global brand.

Wednesday, August 1, 2018

Ginuwine Partners With WHIFF to Create Signature Scents

WHIFF, an industry leader in personalized fragrance creation and perfume discovery, released today August 1, details of their exclusive partnership with Grammy Award Nominee R&B singer, Ginuwine. WHIFF will work directly with Ginuwine to create and launch his new line of signature colognes and perfumes.

During Ginuwine's history music career, he's been exposed to many entrepreneurial opportunities. "After weighing many different options to create my signature cologne, WHIFF was the perfect partner. They have everything I need from e-Commerce expertise, online marketing, and fragrance manufacturing." Ginuwine explains, "WHIFF's hands on approach and their team's dedication to expanding my personal brand is ultimately what lead to my decision."

The exact launch date of Ginuwine's fragrance has yet to be set but the target window is late summer to early fall.

Monday, July 23, 2018

Rick Ross Launches Luxe ‘RICH’ Shower Essentials

You may have heard the rumors back in May of this year and now the wait is over! RICH by Rick Ross Luxury Shower Essentials dropped earlier this month and they were worth the wait! The NEW RICH by Rick Ross line includes shave cream, shampoo, conditioner and all over hair & body wash. Each of which contains luxe ingredients like champagne extract, caviar extract and hemp seed oil… who’s ready to party in the shower?!?!

Oh, before we party let’s discuss the benefits of the essential ingredients for the RICH by Rick Ross collection. Did you know that Champagne Extract contains antiaging antioxidants, and a small amount of proteins that help to remove impurities, repair and rejuvenate damaged hair and reduce hair loss? Oh and that super-pricey, superfood (caviar extract) helps to fortify, moisturize and provide antiaging and UV-protectant benefits to hair and skin instead, thanks to an overload of amino acids, vitamins (D, A, E, B12), minerals (sodium, potassium, phosphorus, magnesium and calcium), omegas (3 and 6) and essential fatty acids? While hemp seed oil is an ultra-moisturizing and emollient oil helps to calm, soothe, plump and hydrate tired, dry skin & hair, and also balances oil levels while providing antiaging benefits? The whole package! 

RICH by Rick Ross Collection:

Luxury Shaving Cream ($13.99) - Get skin fresh, clean and ready for action with this luxurious blend of nourishing ingredients and rich formula that won’t clog up your razor. The Luxury Shaving Cream also includes the addition of Kona Coffee -- one of the best and strongest antioxidants that help improve skin’s appearance and hydrates. SLS and Paraben free.

Luxury Shampoo ($12.99) - Don’t let other shampoos hold you, or your hair, back. RICH by Rick Ross Luxury Shampoo gently cleanses hair and scalp, removes excess dirt and buildup and imparts a natural, non-greasy shine that always leaves you feeling fresh. It has a light, rich fragrance that we are loving!

Luxury Conditioner ($12.99) – Is soothing to the scalp and leaves hair with a natural, never greasy shine, thanks to an exclusive trio of deeply nourishing and hydrating ingredients. This conditioner works well on his shorter locks, just as well as it will on super long tresses.

Luxury Hair & Body Wash ($12.99) - Cleanse and condition skin in one simple step! We love this for summer! Indulge in the premium formula that rinses easily so there’s never any residue. Plus the delicious scent may help spark a little summer romance -- if you don’t already have one.

And speaking of summer romances, let’s all collectively take this opportunity to do some good for the environment: save water… and share a shower!! Seriously, why party alone? Take a deep breath and get ready to #BossUp. The RICH by Rick Ross collection in a VIP briefcase is currently available online at RICH By Rick Ross and individual products are available at retailers nationwide including Sally Beauty!