Showing posts with label OPI. Show all posts
Showing posts with label OPI. Show all posts

Thursday, June 12, 2014

OPI Releases Six New Neon Nail Lacquers

OPI announces the launch of six new neon nail lacquers, the brand’s first full size neon shades, along with Put a Coat On! -- a special white base coat that instantly boosts neon color. Neons by OPI arrive just in time for summer, with electric hues in shades of lemon-lime, tangerine, hot pink, coral, lime and purple.

“With hands and feet constantly on display during warmer months, wearing nail lacquer is a must,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “I am a big fan of bright colors for summer, and Neons by OPI delivers a bold look that pairs perfectly with sun-kissed skin. To really make the neon shades pop, I recommend using Put a Coat On!, a new white base coat developed to be worn with bright lacquer hues to further enhance color.

“These six shades are the first full-size neons OPI has ever released,” adds Weiss-Fischmann. “With large demand for new bright lacquers, this collection is a welcome addition to OPI’s permanent line.”

Neons by OPI include:

  • Life Gave Me Lemons - This citrusy lemon-lime hits the spot every time!
  • You are So Outta Lime! - Here comes trouble and she’s wearing this outspoken lime green! 
  • Juice Bar Hopping - This tangerine cream makes me jump for joy! 
  • Hotter than You Pink - Just when you think pink can’t get any hotter, there’s this!
  • Push & Pur-Pull - This forceful purple has got me coming and going! 
  • Down to the Core-al - The beauty of this brilliant coral goes beyond skin deep. 
  • Put a Coat On! - Amp up any bright shade with this color-boosting base coat.

Neons by OPI will also be available in GelColor, marking the launch of OPI’s first neon gel shades. GelColor is a professional salon service that offers a high-shine, 100% gel finish that lasts for weeks with a 30 second LED cure.

“If you’re planning a summer vacation, try a GelColor manicure or pedicure,” said Weiss-Fischmann. “Not only will your neon nails look fabulous, they’ll remain chip-free and flawless while you’re having fun in the sun.”

Neons by OPI are currently available in both nail lacquer and GelColor formulas. Nail lacquer shades each feature OPI’s exclusive ProWide Brush for the ultimate in application and will retail for $9 ($10.95 CAN) at Professional Salons and ULTA

Monday, March 24, 2014

OPI Partners with Coca-Cola On Nail Lacquer Launch

OPI has announced a collaboration with Coca-Cola for a nail lacquer line. The OPI limited edition nail lacquers are inspired by several of the Company’s most recognized brands, including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta.

Kate Dwyer, Group Director Worldwide Licensing, The Coca-Cola Company stated, “Coca-Cola has a long history of collaborations with beauty and lifestyle brands to further connect with consumers and tastemakers in a way that is meaningful and relevant for them.” OPI Co-Founder and Executive Vice President, Suzi Weiss-Fischmann remarked that, “As the global leader in the professional nail industry, OPI is thrilled to partner with the world’s top beverage company. These two iconic brands truly deliver happiness in a bottle – whether it’s a refreshing, invigorating sip of Coke or a set of fingers and toes perfectly polished with OPI nail lacquer.”

The sneak peek photo from OPI promises a fun nail lacquer line full of the free-spirited feelings of summer. OPI will launch the limited edition line, Internationally, in June! 

Wednesday, February 5, 2014

OPI launches ‘Brazil Collection’ for Spring/Summer 2014

Brazil by OPI launched today, Feb. 5, and the collection fresh and vibrant bringing the colors of the tropics to nails and toes for Spring/Summer 2014. This new collection features a palette ranging from bright hues of red, pink, coral, orange and yellow to earthy tones of taupe, sienna, mocha and jungle green.
In addition to 12 nail lacquers, the Brazil launch includes a set of four limited edition Beach Sandies Liquid Sand mini neon nail lacquers in bold purple, pink, turquoise and yellow shades with a textured, matte finish.

 Brazil by OPI includes the following shades in both nail lacquer and GelColor formulas:

  • Next Stop…The Bikini Zone - Amethyst-toned pewter
  • Don’t Bossa Nova Me Around – A creamy nude
  • Taupe-less Beach – An enticing taupe
  • I São Paulo Over There – On trend mocha
  • OPI Scores a Goal! – A rich, deep chocolate
  • AmazON…AmazOFF – Insanely deep jungle green
  • I Just Can’t Cope-acabana – The perfect sunny yellow
  • Where Did Suzi’s Man-go? – A delicious mango shade
  • Toucan Do It If You Try – The perfect orange hue
  • Kiss Me I’m Brazilian – Warm, luscious pink
  • Live.Love.Carnaval – A festive coral
  • Red Hot Rio – A hot ruby red
Brazil Beach Sandies Liquid Sand mini pack includes the following shades: Samba-dy Loves Purple, I’m Brazil Nuts Over You, What’s a Little Rain Forest?, and You’re So Flippy Floppy.

Brazil by OPI ($9) and Beach Sandies ($12.95) are available at OPI and mass retailers nationwide.

Monday, December 30, 2013

Nicole by OPI Carrie Underwood Collection Preview For 2014

Courtesy of OPI
Nicole by OPI has collaborated with six-time Grammy winner, Carrie Underwood to launch 14 nail lacquers inspired by Carrie. The collection features a beautiful mix of colors and textures that are as diverse as the singer herself.

While many of us rolls our eyes each time a celebrity “collaborates” with a beauty brand, this collection in one where the celebrity actually worked with OPI! The Carrie Underwood Collection will also be the first to feature the new Nicole logo. So, what’s in store for fans? A stunning limited-edition nail lacquer collection that is completely reflective of Carrie’s personality.

The Carrie Underwood Collection includes:
  • Carrie’d Away - Carrie’s own gold record signature shade!
  • Lips are Dripping Honey- A multi-gold glitter
  • Southern Charm – A charming nude shade
  • Sweet Daisy – Pretty peach
  • Carnival Cotton Candy - Spun sugar pink … just like cotton candy
  • Goodbye Shoes - Funky gray-green
  • Backstage Pass - Brown with purple nuances
  • Sing You Like a Bee – Stunning frost
  • Party Bus – Party perfect confetti glitter
  • Love My Pups - Sweet baby pink
  • Color Me Country - Hot pink
  • Some Hearts - Coral
  • American as Apple Pie - Classic red
  • Fisher Queen - Eggplant

The limited-edition Carrie Underwood Collection for Nicole by OPI will be available January 2014 at massretailers across the US ($7.99) and Canada ($10.99). Nicole by OPI, and Carrie Underwood, fans can visit the brand’s Facebook page for interesting details and offers.

Tuesday, November 26, 2013

OPI Announces New Limited Edition Mariah Carey Pure

Inspired by Mariah Carey, OPI has bottled luxury for the holidays. Elegant and dazzling, Pure 18K White Gold & Silver Leaf Top Coat adds precious metal texture over any OPI shade or can be worn alone for a subtle but luxurious look. This genuine18 karat white gold & silver leaf topcoat comes packaged in a special limited edition collectable box.

“OPI is known for creating unique textured nail finishes and this sophisticated top coat is the ultimate must-have accessory. Whether you prefer gold or silver this combination adds a glamorous touch to fingers and toes,” says Suzi Weiss- Fischmann, OPI Executive VP & Artistic Director. “This luxurious top coat was inspired by Mariah Carey’s extravagant style and allows us to embrace our inner diva without breaking the bank. It takes nails to the next level!”

As with all OPI nail lacquers, Pure 18K White Gold & Silver Top Coat ($30) features OPI’s exclusive ProWide Brush for the ultimate in application. This limited edition promotion is available now at ULTA

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