We've all seen it by now; Kim
Kardashian West went blonde – REALLY BLONDE – with a double process she debuted at the Balmain PFW show! Cutler Salons Senior Stylist,
Rachel Bodt, is known for creating some very notable bleached blondes. Do you
remember Karlie Kloss in Vogue last year, bleach blonde and on a beach? That
was Rachel. She's the one to go to if you're a model or a starlet in NYC and
want to be blonde. So when she saw Kim
– she fell in love.
Here is why:
THE TONE: The color is cool and
icy which perfectly compliments Kim's cool, olive skin. Cool-on-cool is
important according to Bodt - "if the color was a warm blonde, even if it
was double processed, the warm and cool colors sitting next to each other would
be far too contrasting and jarring to the eye."
THE METAMORPHOSIS: This color
takes her from fun, traditionally "pretty, Kardashian girl to seriously
cool fashion 'it-girl' status," says Bodt. Gone is long, dark, perfectly
curled hair – "Kim is shedding her old self with some serious shock value!
It's about taking her beauty in a different direction and showing us that
beauty isn't always conventional and safe. It's edgy, downtown, strong."
THE TIMING: "To debut this
look at the Balmain show during Paris Fashion Week (next to the Jared Leto who
also showed off his new bleached locks at the show), is everything! It's so
much more impactful this way. Kim is proving that she is part of the fashion
scene. No doubt Kanye had something to say about this one!"