Showing posts with label Versace. Show all posts
Showing posts with label Versace. Show all posts

Monday, September 28, 2015

Milan Fashion Week Beauty Recap



SHOW: Alberta Ferretti MFW SS2016

In classic Alberta Ferretti style, Redken Global Creative Director Guido styled soft, feminine updos to add romance to the runway at the designer’s Spring/Summer 2016 show.


GET THE LOOK: Alberta Ferretti MFW SS2016

  1. Spray Redken pillow proof blow dry express primer all over damp hair and comb through.
  2. Blow dry hair using a round brush to create volume at the roots.
  3. Thoroughly spray Redken wind blown 05 dry finishing spray all over hair for added texture.
  4. Use fingers to create a deep side part.
  5. Take the back section of hair and twist up into a ponytail and secure with gold elastic.
  6. Twist the length of the ponytail around the head and secure with hair pins.
  7. Wrap the gold elastic multiple times around each of the two front sections of hair, and then twist each section around the head, securing in the back with hair pins.
  8. Pull out baby hairs and random strands to soften the hairline before finishing with another mist of Redken wind blown 05 dry finishing spray.


SHOW: Prada MFW SS2016

Playing off of the designer’s idea of “conservative eccentricity,” Redken Global Creative Director Guido took us back to the 20s with an extreme style for the runway at Prada’s Spring/Summer 2016 show.

GET THE LOOK: Prada MFW SS2016

  1. Book an appointment at your favorite Redken salon, and ask your stylist for bangs with tapered edges that best suit your face shape.
  2. To style the look, start by spraying Redken pillow proof blow dry express primer all over damp hair and comb through.
  3. Work a nickel-size amount of Redken satinwear 02 prepping blow-dry lotion into damp hair.
  4. Blow dry hair straight using a flat brush.
  5. Tie hair back into a low ponytail, securing at the base of the head with an elastic.
  6. Apply a dime-size amount of Redken hardwear 16 super-strong sculpting gel to the hairline and bangs, and then spray with Redken forceful 23 super strength finishing spray to set the style.
  7. Finish by spraying a light layer of Redken triple take 32 extreme high-hold hairspray all over hair for lasting hold.


SHOW: Versace MFW SS2016

To enhance the individuality of the girls at Versace’s Spring/Summer 2016 show, Redken Global Creative Director Guido used Redken’s glow dry style-enhancing blow-dry oil and Diamond Oil High Shine Airy Mist to add sexy, easy shine to the finished look.

GET THE LOOK: Versace MFW SS2016

  1. Apply 4 – 5 pumps of Redken glow dry style-enhancing blow-dry lotion throughout damp hair and rough blow-dry to keep most of the hair’s natural texture.
  2. Let hair air dry completely.
  3. Create a center part with fingers and tousle to enhance movement.
  4. Finish by spraying Redken Diamond Oil High Shine Airy Mist all over hair to add instant lightweight shine.


SHOW: Bottega Veneta MFW SS2016

Achievable for the everyday woman, Redken Global Creative Director Guido created a fresh-looking ponytail for the runway at Bottega Veneta’s Spring/Summer 2016 show.

GET THE LOOK: Bottega Veneta MFW SS2016

  1. Start with dry hair in its natural texture if slightly wavy. If needed, bend random sections of hair around a 1-1/2 inch curling iron for additional body.
  2. Liberally spray Redken wind blown 05 dry finishing spray all over hair to enhance natural texture.
  3. Create a rough center part with fingers.
  4. Gather hair into a low ponytail, pulling the length halfway through an elastic to create a bun, and leaving the ends exposed.

SHOW: Roberto Cavalli MFW SS2016

Drawing inspiration from the 80s, Redken Global Creative Director Guido created an easy, unstructured style for Roberto Cavalli’s Spring/Summer 2016 show.

GET THE LOOK: Roberto Cavalli MFW SS2016

  1. Start by spraying Redken pillow proof blow dry express primer all over damp hair and comb through.
  2. Apply Redken guts 10 volumizing spray-foam to damp hair.
  3. Using a round brush, blow-dry hair, lifting the crown up and to the side to create height in the front, and then blow-dry the back straight.
  4. Create a clean side part with a comb, keeping the lift in the front.
  5. Finish by Redken triple take 32 extreme high-hold hairspray all over hair, focusing at the top of the head for extra hold.



Tuesday, July 7, 2015

Suki Waterhouse Is Redken’s New Muse and Atelier Versace 2016 GTL




Redken announced on July 6 that actress and model Suki Waterhouse is the newest Redken muse. Suki joins an elite collective of Redken muses and trend creators, including models Lea T and Soo Joo Park. British-born beauty Suki is a fashion industry favorite, known for her signature blonde hair and fringe. She is currently the face of Burberry.

"Suki is known for her chic style and effortless cool,” says Shane Wolf, Global General Manager of Redken 5th Avenue. "She’s striking, multi-talented, and dynamic. She brings a great energy to Redken.” Suki Waterhouse will make her Redken 5th Avenue debut in August 2015, appearing in a print and digital campaign for Diamond Oil Glow Dry.

Atelier Versace 2016 Get The Look


To enhance the romanticism on the runway at the Atelier Versace 2016 show, Redken Global Creative Director Guido created a natural, nymph-inspired style adorned with a leafy headband for a fantasy-like feeling.

"The look at Versace is very romantic, but still a little tough and rock 'n' roll. The girls look like beautiful nymphs in gorgeous dresses with leafy, whimsical headbands. It feels a little '70s in a way with the natural hair textures and long, loose waves that I roughed up a bit with Redken's Wind Blown 05 Dry Finishing Spray for a fantasy-like finish." – Guido

Get The Look:

Step One: Start with clean hair by washing with Redken Frizz Dismiss Sulfate-Free Shampoo and Conditioner

Step Two: Use a fine-tooth comb to create a clean center part

Step Three: Mist Redken Fashion Waves 07 Sea Salt Spray all over hair for added texture, and then allow to air dry

Step Four: Bend small sections of hair around a 1-inch curling iron to add body and movement

Step Five: Spray Redken Wind Blown 05 Dry Finishing Spray all over hair to enhance the natural texture


Authentic Redken products can be found online at Redken and select salon locations.

Monday, March 2, 2015

Redken Milan Fashion Week Recap With Bottega Veneta and Versace




Show: Bottega Veneta Fall/Winter 2015

Playing up the personalities of the different pieces of Bottega Veneta’s Fall/Winter 2015 collection, Redken Global Creative Director Guido embraced individuality by giving each model her own unique hairstyle for the runway this season. Guido used Redken’s Guts 10 volumizing spray-foam mousse and Wind Blown 05 dry finishing spray to enhance the hair’s natural texture before achieving a unique style that was created specially for each girl.

Redken Products Used: guts 10 volumizing spray-foam mousse, wind blown 05 dry finishing spray


Create The Look:
  1. Apply a quarter-size amount of Redken Guts 10 volumizing spray-foam mousse to damp hair, working into the hair from roots to ends
  2. Use fingers to create a messy middle part
  3. Blow dry hair at the roots to add some volume, but let the length of the hair dry naturally
  4. Thoroughly mist Redken Wind Blown 05 dry finishing spray all over dry hair to add some texture
  5. If desired, pull hair back into a low ponytail or twist into a loose chignon, securing with a U-shaped pin

Show: Versace Fall/Winter 2015

“This season, Donatella wanted each girl to be herself, but very glamorous, modern and sexy, which is always the look here at Versace. The hair is kind of natural in a sense, but in a way it feels very rock-and-roll. The key is keeping the personality – some girls have bangs and there are different lengths and textures to bring as much personality to the runway as possible. I used a curling iron to put a little rough texture in, so some girls are a bit wavier or more texturized than others. Then I drenched the hair with Redken’s Diamond Oil High Shine Airy Mist so it’s saturated in shine and very rich-looking to get that nighttime, urban feeling. The final look is very glamorous, but in a nonchalant way.” -Guido, Redken Global Creative Director

Redken Products Used: guts 10 volumizing spray-foam mousse, forceful 23 super strength hairspray, Diamond Oil High Shine Airy Mist


Create The Look:
  1. Apply a quarter-size amount of Redken Guts 10 volumizing spray-foam mousse to damp hair, working into the hair from roots to ends
  2. Blow dry hair at the roots to add some volume, but let the length of the hair dry naturally
  3. Bend small sections of hair around a 1-inch curling iron for added texture, spraying with Redken Forceful 23 super strength hairspray for hold and definition
  4. Liberally spray Redken Diamond Oil High Shine Airy Mist all over hair, focusing on the ends, for a drenched, high-shine finish

With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty. Authentic Redken products can be found online at Redken and select salon locations.

Saturday, September 20, 2014

Versace MFW Spring 2015 Ready-to-Wear Redken Get The Look




Drawing inspiration from the 1980’s, Redken Creative Consultant Guido created a sporty-chic hairstyle for Versace’s Spring/Summer 2015 show in Milan. Using guts 10 volumizing spray-foam mousse to create height in the front and forceful 23 super strength finishing spray for the perfect amount of control and shine, Guido achieved a minimal hairstyle that made a massive statement on the runway.

“The Versace girl is a bit sporty this season, but still very modern and glamorous. I created this minimal and very natural hairstyle to enhance this feeling. I created volume in the front with guts 10, and left the back natural to get that beautiful, modern texture. Then I raked my fingers back through the hair, using forceful 23 to create those distinct lines and hold for a boyish, sporty vibe that’s still quite glamorous with the height in the front and shiny finish.” - Guido, Redken Creative Consultant


Redken Products Used: Pillow Proof Blow Dry express primer, guts 10 root targeted volume spray foam, forceful 23 super strength finishing spray, shine flash 02 glistening mist


How To Create The Look:
  1. Thoroughly mist Pillow Proof Blow Dry express primer all over hair and comb through.
  2. While hair is still damp, apply guts 10 root targeted volume spray foam on roots at the crown.
  3. Blow-dry hair at the crown until it is completely dry.
  4. Spray the back of the hair with water and let dry naturally.
  5. Rake hair back with fingers to create visible lines and spray with forceful 23 super strength finishing spray to hold hair in place.
  6. Finish with a touch of shine flash 02 glistening mist all over for added shine. 

 Photos by Lucas Flores Piran for Redken




Thursday, August 14, 2014

Redken for Versace Fall/Winter 2014



Redken Creative Consultant Guido created a 60’s inspired hairstyle that felt in line with Versace’s own personal style. Unlike the natural styles that have dominated the runway this season, the hair at Versace was anything but easy, or natural. 

Once the hair was blown out straight, Guido team swept flat irons back and forth until the hair was stick straight. In order to protect the integrity of the hair, Guido used pillow proof blow-dry express primer and iron shape 11 finishing thermal spray. 

Hair by Guido, Redken Creative Consultant Create the Look:

1. Apply pillow proof blow-dry express primer on damp hair
2. Spray guts 10 root-targeted volume spray foam on crown
3. Blow-dry hair with natural bristle brush
4. Spray iron shape 11 finishing thermal spray on dry hair
5. Use a flat iron from root to ends to get stick straight hair
6. Backcomb the hair to create root volume

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