Showing posts with label Viva Glam. Show all posts
Showing posts with label Viva Glam. Show all posts

Friday, August 18, 2017

M∙A∙C VIVA GLAM Taraji P. Henson 2


She’s back to bring VIVA GLAM even more unstoppable allure. Taraji P. Henson has built her own empire, winning over millions with her striking style, charisma and confidence. For her return to this iconic campaign, she infuses coppery brown lipstick and lipglass with gold pearl for a regal, seductive color. Thanks to Taraji, VIVA GLAM takes on a powerfully enticing new attitude.


  • VIVA GLAM Taraji P. Henson 2 Lipstick – Deep Coppery Brown with Gold Pearl (Frost) ($17 US / $21 CAD)
  • VIVA GLAM Taraji P. Henson 2 Lipglass – Bronze with Gold Pearl ($17 US / $19 CAD)

M·A·C AIDS Fund: The philanthropic arm of M·A·C Cosmetics, is a leader in the global fight against HIV and AIDS, supporting organizations in more than 96 countries and territories that are working to combat the epidemic and improve the lives of people living with and affected by HIV/AIDS. The M·A·C AIDS Fund is supported exclusively by a consumer-based model that directs 100 percent of the selling price of VIVA GLAM Lipstick and Lipglass to help fight HIV/AIDS. To date, the Campaign has raised more than $460 million. As the largest corporate non-pharmaceutical HIV/AIDS funder, the M·A·C AIDS Fund strives to make a meaningful difference in the lives of people living with and affected by HIV/AIDS. It focuses on highlighting the link between poverty and AIDS, and strengthening services available to underserved populations. Integrating a #MACCares initiative, the M∙A∙C family volunteers in local charities and in M∙A∙C stores globally selling VIVA GLAM. A pioneer in the HIV/AIDS arena, the M·A·C AIDS Fund has been a trailblazer for more than 20 years, funding groundbreaking and innovative programs and investing in regions and populations that are not often prioritized by other funders.

WHAT CAN PURCHASING ONE M∙A∙C VIVA GLAM LIPSTICK PROVIDE?
  • 1 rapid oral HIV test
  • 1 pair of school shoes for a child orphaned by AIDS
  • 1 resident at an HIV/AIDS housing organization with a new job interview outfit
  • 1 week of fresh fruit, vegetables and grocery essentials to a mother and child affected by HIV
  • 2 nights in a clean, safe place for one resident living with HIV/AIDS
  • 10 individually tailored, nutritious meals for a person affected by HIV/AIDS
  • 14 HIV tests for pregnant mothers 32 safer sex kits that include condoms, lubricant and instructions
  • 200 new syringes, which are given to injection drug users in exchange for used needles to prevent HIV infection
  • 254 condoms to prevent transmission of HIV

Every cent of the selling price of M·A·C VIVA GLAM lipstick and lipglass is donated to the M·A·C AIDS Fund. M∙A∙C VIVA GLAM Taraji P. Henson 2 is available online and in-store September 7, 2017 through February 2018.


Wednesday, October 28, 2015

MAC Cosmetics Announces 2016 Viva Glam Spokesperson


MAC Cosmetics announced on Oct. 27, its 2016 Viva Glam spokesperson, and with the lineup of celebs that have been the face of the annual campaign since it launched in 1994 -- everyone from Madonna to Mary J. and Sir Elton to Ricky Martin -- this celeb is hardly a surprise. 

Remaining in line with Viva Glam’s tradition, MAC Cosmetics selected Ariana Grande to front the 2016 campaign. The pint-size pop star follows a myriad of energetic and controversial celebs -- including Miley Cyrus, Rihanna, Fergie, Christina Aguilera and Nicki Minaj, in promoting the brand’s program that benefits the MAC AIDS Fund.


Ariana’s Shades for the Campaign are all about duality. Good girl? Bad girl? Glam girl? Ask #VIVAGLAM Ariana Grande! Go deep dark in her matte plum Lipstick, or good, in shimmering pink Lipglass. Paint the town GLAM!

The M·A·C AIDS Fund (MAF) serves people of All Ages, All Races, All Sexes affected by HIV and AIDS. MAF funds innovative programs that deal directly with the most marginalized, stigmatized and under-heard victims. Every single proceed from the #VIVAGLAM Ariana Grande campaign goes toward helping men, women, and children who are living with or affected by HIV/AIDS. #VIVAGLAM Ariana Grande will be available in-store January 2016!