Showing posts with label Yvonne P. Mazzulo. Show all posts
Showing posts with label Yvonne P. Mazzulo. Show all posts

Tuesday, June 4, 2013

Birchbox unveils global rebranding

Birchbox, American’s number one beauty and lifestyle box subscription service, announced on June 4, the unveiling of the brand’s new global identity set forth to reflect the growth and evolution of the Birchbox business. Along with a new look, the brand has launched site improvements, which will help to engage consumers in their shopping experience with the discovery of new beauty and personal care products sold exclusively through the Birchbox site.

“We set out to build a brand identity that reflects the 360 degree Birchbox experience, our brand personality and discovery retail vision, and couldn’t be more thrilled to continue growing Birchbox with our new look and feel,” Katia Beauchamp, Co-CEO and Co- Founder, Birchbox shares with The Makeup Examiner readers.

The Birchbox rebranding has a chic new look and feel that is a natural progression to reflect a brand that has grown up. While the new look is chic and sophisticated, it still retains that fun feeling that is synonymous with Birchbox. In addition to the stylistic changes made with the branding revamp, Birchbox has also made key updates to the site experience, which includes more personalization, improved searches and a favorites feature.

Readers are you excited? Guess what … there’s more news! Birchbox has partnered with Color Club and launched on June 4 “The Wanderlust Collection” ($8)! The exclusive colors, custom blended by the Birchbox editors, are a new category of nail lacquer, “pastel neons”.

The new colors are:
  • London Calling - A sunny green that makes us think of the city’s many grassy knolls, particularly Hyde Park.
  • Reign in Spain - A fiery coral that evokes hot summer days under blazing sun along the Mediterranean.
  • Pardon My French - A charming purple that’s an ode to the breathtaking beauty of Provencal lavender fields.
  • Mod in Manhattan - A brilliant off-white that represents the glow of the mega-watt city at night.

Monday, June 3, 2013

Schick Hydro Silk Razor Launches Razorvention

Schick Hydro Silk razor, the uniquely designed five blade razor that delivers an experience far beyond just an incredibly close shave, is asking consumers to revamp their razors and other things in their lives with the launch of the Razorvention Revamp promotion on Facebook   

Now through the end of June, fans can enter for a chance to win daily prizes in beauty, fashion and home decor that allow them to refresh things in their lives in time for summer. For the promotion, women can explore the Razorvention Revamp suite to preview the week's giveaways.  When they find an item they'd like to upgrade, fans can “Like” the Schick Hydro Silk Facebook page and upload a photo with a caption of the "old" item they are looking to "revamp."

At the end of each day, Schick Hydro Silk will select a winner. At the end of each week, there will be an additional grand prize giveaway. Consumers receive one entry into the Grand Prize giveaway for each daily prize they enter to win.

Thursday, May 30, 2013

Summer beauty and health essentials

If you’ve been reading The Makeup Examiner’s column for that past few days, you may have realized that I’ve become addicted to beauty and lifestyle boxes. Don’t blame me … have you tried one yet? The wonderfulness of beauty and lifestyle boxes is the variety of types to choose from and I have my favorites for specific things. You can check “Battle of the Beauty Boxes” for a complete breakdown of who offers what. But, for today I’m focusing on the healthier side of things.

With Summer is just around the corner and the team over at KLUTCHclub has curated their upcoming monthly boxes with must-have summer essentials that will leave you relaxed and refreshed all summer long. With boxes hand-picked for June, July, August and September life is looking good.

June’s box is all about taking the time to pamper yourself and get your body back on track after the long, harsh winter months. Products include: Tea of a Kind, Goldbaum's Pop Potato snacks (gluten-free), 7th Heaven natural facemask, 3-month membership to YogaVibes, Happy Family Smoothie, and NYC Music 2 free album downloads.

As the summer continues, the July box is about “Gluten-free Summer Entertaining” with a $75 gift card to BistroMD (a meal delivery program) and much more to help you entertain in style … and health. In order to keep your skin looking radiant as you head into the colder months, KLUTCHclub has created their August box with products to help improve your skin’s health. Products include: hydrating Penta water, supplements and skincare products to leave your skin healthy and you happy. To round out summer, the September box is all about endurance. With the kids heading back to school, and the holidays on the horizon, September’s products will help you keep up your endurance and stay on the top of your game.

Not included in a KLUTCHclub box, to the best of The Makeup Examiner’s knowledge, are Vitafusion vitamins. I mention this because dietary supplements are important to keep us looking and feeling our best. Vitafusion are “gummy” vitamins for both adults and kids, (kids version is called L’il Critters) which have naturally sourced colors and flavors. They are also gluten-free, peanut free, soy free and dairy free. Vitafusion products are available for about $12 at Walgreens. KLUTCHclub lifestyle boxes are about $17 and can be found at the KLUTCHclub website.

Remember lovelies -- Ugly is not a physical flaw, but is of one’s character … choose beautiful!

©Yvonne P. Mazzulo, aka, The Makeup Examiner All rights reserved. 

Tuesday, April 23, 2013

Birchbox announces limited edition Superwoman Collection box

Know a woman that knows the perfect way to make you feel better?  A woman who could be considered a superhero the way she juggles work, her relationships, and her laundry list of daily activities? Thank her by gifting her our latest limited edition box, the Superwoman Collection.

A perfect gift for Moms on Mother’s Day, who are superwomen in their own right! This collection contains a variety of products to help any woman feel both savvy and pampered:

Le Metier de Beaute Dualistic Eye Pencil
Le Metier de Beaute Anamorphic Lash Mascara
29 Cosmetics I-Block Grape Seed Age Protecting Eye Shadow
RMS Beauty Living Luminizer       
Chambre de Sucre Macaron Limoge Trinket Box (Rose, Pink, Pistachio)
Travel Size Tata Harper Resurfacing Mask      
Travel Size Molton Brown Heavenly Gingerlily Moisture Bath & Shower    

This limited edition Superwoman Collection is $58, with a value of $190+ and is available at

Photo: Courtesy of Birchbox 

Monday, January 28, 2013

The History of Nail Care and Nail Art

Archeologists have traced nail care as far back as 5000 B.C. India, where both men and women were found to have henna dyed nails. Moving forward 1000 years to 4000 B.C. Babylonia, tools made of gold were unearthed and determined to have been used to get the perfect mani!

During the Neolithic Era (China 3000 -1500 B.C.), the Chinese created a nail stain made from a mixture of beeswax, gelatin, egg whites and gum Arabic. A multitude of sources refer to 3000 B.C as the Ming Dynasty, which was in fact from 1368–1644 B.C., so although people of the Ming Dynasty did participate in staining their nails, nail stain for the Chinese began before then. The purpose of nail care and nail stain was tied to social status. Wearing intricate bamboo splints, men and women would grow their nails to 5 inches to show that they were above manual labor.

Egypt circa 1300 B.C., It was Queen Nefertiti (ca. 1370 B.C. – ca. 1330 B.C.) who introduced nail dyes to Egyptian society. Red dyed nails was the color of choice for the upper echelon of society and those of lesser status were forbidden to adorn their nails with this color.

Today, nail art has made a huge comeback. But it’s far from a new concept as the Chinese were adorning their nails with gold and silver in 600 B.C. and during the Inca Empire, (1500 A.D.), the Incans were painting their nails with animal images. Bringing us to 2013, the sky is the limit for nail art. We are hooked on nail embellishments and it seems that the more intricate, the better. Even polishes themselves contain texture making nail art easy for just about anyone!

©2013 Yvonne P. Mazzulo

Monday, January 21, 2013

Beauty Box 5 Review

Yeah, I know it’s been forever since I posted. But, I have a bunch of columns to write and by the time that I’m done with those … well there’s rarely anything left in my brain to convey. Recently, I wrote an article for my makeup column called “Battle of the Beauty Boxes.”

I had the opportunity to work with BB5, Birchbox, Blissmo Box, GlossyBox, KLUTCHclub, and True Beauty Box. The article was more a sharing of information about what types of beauty boxes were on the market and who offered what. I didn’t write a review of the beauty boxes, but I’m going to do so here. The first on the chopping block is Beauty Box 5 (BB5).

The BB5 box arrived and it was tiny. (Don't let the picture deceive you.) The samples were contained in a mesh bag along with a postcard that gave an explanation of the samples. Contained in the mesh bag were 5 sample-sized items: Evie Evan Moisture Cream, Everyday Minerals Girl Friday Blush, Blum Natural makeup Remover Towlettes, Lash Cards, and H.Wood.Beauty Lipshine. 

Because I’ve become somewhat familiar with beauty box subscription companies, wah … wah … is all there really is to say about Beauty Box 5. In my opinion, the $12 per month subscription price is simply not worth the money. Check back for upcoming beauty box reviews, leave a comment about your Beauty Box 5 experience and email me at if you have any beauty questions or would like me to review a specific product.

©2013 Yvonne P. Mazzulo

Friday, December 21, 2012

DIY Warm Sugar & Vanilla Hand Scrub

Warm Sugar & Vanilla Hand Scrub
  • 2 cups Dark brown sugar
  • 1 cup White sugar
  • 1 cup Olive oil
  • 1 tbsp Vanilla

Combine dark brown sugar with white sugar. Then add olive oil and vanilla! Enjoy!

Saturday, December 8, 2012

Nicki Minaj for MAC VIVA GLAM!

Nicki Minaj continues her support of VIVA GLAM with a delectable duo of Lipstick and Lipglass in an all-new shade of pastel lavender pink. All proceeds of sales for Nicki’s limited editions will go to the MAC Foundation, which helps those affected by HIV/AIDS.

Viva Glam Nicki 2 (Lipstick) Pastel lavender pink and Viva Glam Nicki 2 (Lipglass) Pastel lavender pink ($15.00 USD). The limited edition lip loving inspirations will be available on February 9, 2013 at all MAC and

Sunday, October 28, 2012

What is a Beautynista?

Ugly is not a physical flaw, but is of one’s character ... choose beautiful! 

So maybe you’ve read my blog or maybe not. Anyway, I thought it would be a good idea for people to know a little about my philosophy on life and beauty.

Life itself, well many say, “Life is short.” That simply depends upon what side you’re looking from and where you are in your journey. Waiting to find out if you’re a donor match for your sibling ... life is long and the experience can’t end quickly enough. Of course knowing that you are indeed a match, but you can’t donate because your sibling is too far along, well life goes by in an instant. Every memory flashes by in an instant. I rarely cry, of course writing this is making me cry. Along with not crying, I rarely speak in any detail of my brother Michael’s illness. Aahhh, but you didn’t stop by to read about my brother ... so moving on and getting to my point about life. Enjoy every moment. Find the good inside the bad and always embrace those you love.

You’ll see the little quote, “Ugly is not a physical flaw, but is of one’s character!” That is truly what brought me to write today. I have a dear friend Joyce. Is Joyce a conventional beauty? No, she isn’t. She is not the buxom blonde that is coveted by so many, but she is a dark-haired, green-eyed stunner. Far from Joyce’s outer attributes are her inner ones. When a family member of mine was diagnosed with PTSD, it was Joyce who immediately began to research for the best treatment. And then there’s Laura. I have known Laura since I was 14. Although sometimes a buxom blonde, she is also not what one may consider to be a conventional beauty, but she is wicked smart and incredibly funny and most importantly a person that I can call upon 24/7/365. Rest assured that at the end of day little Miss Kate Upton ain’t got nothing on these ladies.

Why is that? Why is it that a woman, such as Kate Upton, pale in comparison beauty to my beloved friends? It’s simple really. Beauty truly comes from within. It’s the light, laughter, and love that you project that makes you beautiful or a lack thereof that makes you horrifically ugly. By the way, I know plenty of conventionally gorgeous people, who get a complete fail in humanity. One of you is probably reading this right now and sadly, won’t even realize how sincerely ugly or beautiful you are. The bottom line, there is no such thing a physically ugly human being. You are beautiful if you choose to be!

For The Guys: What is a Suavie? Not to be confused with the overly used “Metro-Male”, a Suavie is any male who may engage in the most basic of personal hygiene (daily bathing/clean clothes) or go full-tilt with grooming, style and manscaping. That’s right ... you don’t have to be a “polished” guy in order to be a suavie ... just a clean one and a guy that actually values others!

Saturday, September 1, 2012

Makeup tips for newbies

Okay, so you’re headed back to school soon and this year, you want a new you. You want to show your classmates and friends that you’ve matured and you are finally ready for makeup. But, wah wah… you don’t know anything about makeup. What’s the difference between foundation and tint? How do you apply all this stuff?

The first rule of makeup for a newbie is less is more. You want to show everyone that you’ve matured, not that you went crazy with your mommy’s makeup kit. Let’s start at the very beginning, which is your skin. Before you put a single pigment anywhere on your face, you have to learn how to take care of your skin. Bonus: learning how to take care of your skin now will payoff for a lifetime.

It's best to choose a gentle face wash that won't dry out your skin or cause breakouts. And, no matter what, never go bed with makeup on your face. After you cleanse your skin, follow with an oil-free moisturizer.
To conceal or not to conceal
Don't believe sales clerks who tell you that you absolutely must wear foundation. If you have gorgeous skin and chances are that you do, why cover it up? Start of with a tinted moisturizer versus foundation. For occasional blemishes, you can use a concealer. Remember to use the concealer only on blemishes and use it sparingly and end with a finishing powder.
There's one thing you need to know about eyelashes, and it is this: An eyelash curler is essential. It may take a little work to master using an eyelash curler so, don’t get discouraged. Also, you will probably find that the curler gives you look that you want and you’ll be able to forgo mascara. Before heading the pigmented mascara route, try clear mascara first.
Those rosy cheeks
Everyone looks better with a little color in her cheeks, but this is one area where a newbie can end up looking like a clown. A shear blush works best and go easy. The objective is to give your face a bit of color.
Lips like wine
Well, not really. Remember that less is more. Lip gloss versus lipstick is the route to go. Glosses will give a modern pop of color and shine.

Wednesday, August 15, 2012

CoverGirl goes to the future with ‘Electric Lady’ Janelle Monáe

Proctor and Gamble, the parent company for Covergirl, announced today that singer and songwriter Janelle Monáe, 26, is the newest face for Covergirl cosmetics. Covergirl believes in helping women tap into what's uniquely special about them and working it with confidence, celebrating a style that only they can rock. So it's fitting that the beauty brand that's all about "doing you" authentically is partnering with Janelle Monáe for an exciting new chapter of her life journey.

The celebrated artist, once called a "different kind of diva" by Vogue, just wrapped her first Covergirl ad shoot, which is scheduled to debut in the September issue of Vogue due to hit the stands August 20. Monáe, who is already a renowned style icon with her signature black-tie wardrobe and striking hairstyle known as a "Monae," becomes the newest Covergirl today, and she is on a unique mission to encourage women to use all their artistic powers to play, change, and transform. Check out Janelle Monáe "Behind the Scenes with Covergirl"!
Janelle Monáe has been widely lauded by the music industry for her energetic performances, dynamic voice, genre-bending artistic sensibility, and visionary approach to songwriting. Monáe's debut concept album "The ArchAndroid" was released to widespread acclaim. In addition, Janelle Monáe was a recipient of the 2011 ASCAP Vanguard Award and included in the first-ever Women Who Rock exhibit in the Rock & Roll Hall of Fame earlier this year

Tuesday, August 14, 2012

Lindsay Lohan apparently doesn’t own a mirror

We all remember the fresh-faced 11-year-old who starred in Disney's 1998 remake of “The Parent Trap.” For Lindsay Lohan, it seems those days are long gone. While attending the album wrap party in Hollywood last night, the 26-year-old actress turned heads, for all the wrong reasons.

Lindsay’s makeup was an absolute mess. Choosing to go for the crazy cat-eye look that the Makeup Examiner has refereed to before as a major “fall trend don’t,” despite what we may have seen stomping down the runways, paired with pink cake frosting lipstick and badly contoured cheeks, Lindsay looked like she’d gotten into mommy’s makeup sans a mirror.

Now, before the Makeup Examiner is labeled a hater, I love Lindsey. The poor young woman is far more than a fashion victim, she’s a victim of extremely bad parenting, but I digress. So, getting back to Lindsay’s look. Take a peak at Lindsay’s beauty style over the years and tell the Makeup Examiner which one you like best. Maybe Lindsay Lohan will take a hint and dial down the makeup.

©2009-2013 TyDus Enterprises All Rights Reserved. 

Thursday, August 9, 2012

Tips to get rid of makeup stains and mishaps

The Makeup Examiner will readily admit to being a neat freak, but there are plenty of instances when I simply do not have the time to stop and mess with, well uh makeup messes. When I’m 15 minutes out from hitting the door, I can’t go through the entire process of removing makeup stains. However, there are a few tricks that I’ve picked up over the years that help me address the mess quickly and finish the process later.

Foundation: This seems to be one of the most difficult products to remove from clothing, where it inevitably ends up. If you find that you’ve gotten your foundation on your clothing or bath towel, grab the shaving cream. Apply shaving cream to the affected area and wash the item as soon as you can.

Mascara and Eyeliner: When we’re in a hurry, mascara and eyeliner can end up everywhere except on our face. To remove these stains, it’s as easy a using makeup remover. Apply makeup remover to the affected area of clothing as a pre-wash treatment. Makeup remover also works miracles for removing mascara and eyeliner from the bathroom mirror and counter.

Lipstick: Yes, The Makeup Examiner saved the best for last. If you’re like me, you have a favorite coffee cup right? I could never figure out why my lipstick needs to be re-applied midday, but it remains on my coffee cup after the cup has gone through the dishwasher! Another mystery makeup mess was lipstick on clothing … are you ready for the quick fixes courtesy of my amazing grandmother? Baking soda will remove lipstick from coffee cups and glassware. Who would have thought? And for lipstick stains on clothing, pre-treat the affected area with hairspray.

©2009-2013 TyDus Enterprises All Rights Reserved. 

Tuesday, July 17, 2012

Skin cancer screening just went mobile

A new free app developed at the University of Michigan Health System (UMHS) allows users to create a photographic baseline of their skin and photograph suspicious moles or other skin lesions, walking users step-by-step through a skin self-exam.

The Centers for Disease Control and Prevention (CDC) states that more than 2 million Americans are diagnosed with skin cancer each year, and some 50,000 will be diagnosed with melanoma, the most serious kind. Regular skin checks can help people discover melanoma in its earliest stages. The app, UMSkinCheck, sends automatic reminders so users can monitor changes to a skin lesion over time, and provides pictures of various types of skin cancers for comparisons.

UMSkinCheck, a collaboration of the University of Michigan's technology and clinical expertise, guides users through a series of 23 photos, covering the body from head to toe. Photos are stored within the app and serve as a baseline for future comparisons. The app will create a reminder to repeat a skin self-exam on a regular basis. If a mole appears to be changing or growing, the photos can then be shared with a dermatologist to help determine whether a biopsy is necessary.

The CDC recommends easy options for protecting your skin:

  • Seek shade, especially during midday hours.
  • Wear clothing to protect exposed skin.
  • Wear a hat with a wide brim to shade the face, head, ears, and neck.
  • Wear sunglasses that wrap around and block as close to 100% of both UVA and UVB rays as possible.
  • Use sunscreen with sun protective factor (SPF) 15 or higher, and both UVA and UVB protection.
  • Avoid indoor tanning.
If you’re not sure whether you're at high risk for skin cancer, UMSkinCheck includes a risk calculator that allows you to input your personal data to calculate your individual risk. The app is designed for iPhone and iPad and is available to download on iTunes.

©2012 Yvonne P. Mazzulo, All rights reserved.

Monday, July 16, 2012

Bronzers do not equal a ‘Jersey Shore’ membership

We’re in the swing of summer and some of us haven’t had the opportunity or desire to catch a tan, but we still want that sun-kissed look. Between horrible splotching from misapplication and the orange, oompa loompa look of the cast of the “Jersey Shore,” bronzers have gotten a bad rap. These products are often viewed, as maintenance for the tanning addict it simply isn’t true.

Due to misuse and a bad rap, bronzers aren’t a usual staple in our beauty arsenal, but it is time to reassess and embrace the bronzer. When applied properly, bronzers give a sun-kissed healthy glow minus the sun damage.

The first thing is to choose the right color for you. A good rule of thumb is to chose a shade that is two shades darker then your natural color. The trick to a believable “tan” is to find a bronzer with just the right mix of red and browns, more like the colors you might find in your natural tan rather than anything too “Jersey Shore” orange.

When applying your bronzer, be sure to sweep the brush over your forehead, chin and nose, any area that the sun would naturally tan you. And remember to blend into your jaw and neckline. Also, if you’re wearing you’re hair up, apply bronzer to the back of your neck. For a night out, also brush along your shoulders and collarbone, this will provide the ultimate sun-kissed look.

In keeping with this season’s trend for metallics, a bronze eye shadow is a makeup bag must-have. One light stroke of a burnt sugar shade and you can look polished in seconds. For an evening out, up the intensity with a deeper, cognac shade. An unexpected vibrant flash of color will also make your eyes pop against your “tan.”

©2012 Yvonne P. Mazzulo, All rights reserved.

Saturday, July 14, 2012

Are you guilty of committing beauty crimes?

From applying makeup to a dirty face to cleansing your skin too much, here are some of the most common cosmetics crimes that we inadvertently commit. Check out the list, find your beauty crime and stop it before your skin pays the price.
Applying make-up over what’s already on your face
“Freshening” your makeup midday or after work? Guess what? There’s nothing “fresh” about applying a new coat of makeup onto oily, sweaty skin. First of all, re-applying makeup over what’s already on your face will make foundation appear cakey, cause your mascara to clump onto your lashes and, worst of all, trap bacteria and sweat into your skin. The solution? For midday touch-ups, try a blotting sheet and then lightly apply finishing powder. Also, a fresh coat of lipstick or gloss will easily give you a refreshed look without clogging the pores on your face. If you’re heading out after work, take the time to remove all that sweat and dirt. Cleansing wipes are portable and effective, and then apply a fresh face.
Wearing makeup when you exercise
This is a great way to give yourself blemishes. As you work out, your body heats up and your skin becomes more absorbent. Makeup seeps into pores, trapping sweat and bacteria along with it. The solution? Cleanse your face before you workout and use a moisturizer with sunscreen. If you’re one of those people who absolutely won’t go bare faced, use a tinted moisturizer. But no matter, cleanse your face after you workout too.

Neglecting your neck and décolletage

Skincare doesn’t stop at your chin. Your neck and décolletage need to be part of your daily skincare routine, which should include applying sunscreen. If you don’t believe me, let me suggest that you wait until the end of the day, grab a cotton pad and cleansing toner, go over these areas and have a good look at how dirty that cotton pad is. When you’re finished being grossed out, remember that taking care of these areas will help the skin remain supple and youthful.

Pumping your mascara brush in and out of the tube

For whatever reason, a lot of women have this crazy habit of pumping the mascara brush in and out of the tube. This accomplishes absolutely nothing and if you have to pump the mascara brush in and out of the tube, you probably need new mascara. If you’re guilty of this beauty crime, here’s some motivation to stop. Pumping the mascara brush allows air and bacteria to get into the mascara tube, this causes the mascara to dry out and worse, pumping can contaminate the tube leaving you wide open to a plethora of icky bacterium.

Cleansing your skin too much
The worst crime on this front is over exfoliating your skin. Yes, we need to get rid of dead skin cells that can make our skin look dull, but over exfoliating can lead to bigger problems. Daily exfoliation on your face can cause dryness which leads to an over production of oil, causing blemishes and this beauty crime can also break capillaries in your skin. The solution? Use a gentle exfoliating cleanser and save the facial scrub for once per week.
These beauty crimes are a few of the worst. Hopefully, if you’ve seen ones that you commit you’ll stop and change your routine. :) For makeup questions or product reviews, email Yvonne at